Information Technology & Social Media News

Agreed.  One of the biggest mistakes people make when entering the social media realm for their business is forgetting all of the marketing lessons that they learn outside of social media. You still need to ID and focus on your target audience; develop content that is relevant and of high quality to that audience; develop multiple "assets" from that content on-line (and off-line); market your content/assets; and analyze the results of your work against a predetermined set of targets. There's no magic bullet here. Just hard work.