Information Technology & Social Media News
131.0K views | +2 today
Follow
Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
Your new post is loading...
Your new post is loading...
Rescooped by Jesús Hernández from Public Relations & Social Marketing Insight
Scoop.it!

28 (of the) Best SEO Guides, Resources and Infographics of 2013 | B2B Marketing Blog | Webbiquity

28 (of the) Best SEO Guides, Resources and Infographics of 2013 | B2B Marketing Blog | Webbiquity | Information Technology & Social Media News | Scoop.it

Panda, Penguin, Phantom, Hummingbird. Disappearing keyword data. Personal / universal / local / mobile search. These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.

 

Given all of this change, what are the best practices for SEO as we head into 2014? Which SEO strategies, tactics, and ranking factors still apply? How have SEO techniques changed in the post-Penguin world? How do you recover rankings if your site is hit by a penalty?Find the answers to these questions and more here in more than two dozen of the best SEO guides of 2013 so far....


Via Jeff Domansky
Jeff Domansky's curator insight, November 30, 2013 10:01 AM

The always-awesome @TomPick shares invaluable SEO resources.

Roger L. Gill's curator insight, December 1, 2013 2:32 PM

Great Resource and Timely.

Roger L. Gill's curator insight, December 1, 2013 2:33 PM

Great Resource and Timely.

Rescooped by Jesús Hernández from Public Relations & Social Marketing Insight
Scoop.it!

Calculating the ROI of Social Data - Business 2 Community

Calculating the ROI of Social Data - Business 2 Community | Information Technology & Social Media News | Scoop.it

As more and more businesses are discovering, true customer understanding begins with social data. According to a recent survey sample of 2,200 marketers around the world, 71% of marketers plan to implement big data analytics into their marketing strategies within the next two years.

 

Why Social Data Matters

Having access to users’ social profiles and behavior data enables businesses to better tailor their marketing efforts and online experiences for increased relevancy. For instance, a user who logs in with his Facebook account grants your business access to his profile information, which can include his interests, social graph, location, and more. You can then use this data to tailor your marketing campaigns and online experience to that individual user....


Via Jeff Domansky
Jeff Domansky's curator insight, October 25, 2013 9:48 AM

Useful primer and white paper on social media measurement.