How chief marketing officers can become masters
SUMMARY: Marketing leadership is challenged by "a lack of self-management structure, persistent cross-departmental conflict and low technology acumen," writes Amanda Batista, summarizing an Energize Growth report. The study recommends that chief marketing officers make this the year of "self-mastery," partner with their chief information officer on analytics, cloud computing and Big Data, and adopt an agile agency model and work more collaboratively, among other suggestions.
Toda a verdade sobre um marketeer "pós-moderno" :)