Information Technology & Social Media News
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Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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The Modern Marketer: Infographic

The Modern Marketer: Infographic | Information Technology & Social Media News | Scoop.it
Luís Neves Franco's curator insight, April 10, 2013 6:17 AM

Toda a verdade sobre um marketeer "pós-moderno" :)

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CMO Insight: Tips For Managing A Shifting Role

CMO Insight: Tips For Managing A Shifting Role | Information Technology & Social Media News | Scoop.it

How chief marketing officers can become masters
SUMMARY: Marketing leadership is challenged by "a lack of self-management structure, persistent cross-departmental conflict and low technology acumen," writes Amanda Batista, summarizing an Energize Growth report. The study recommends that chief marketing officers make this the year of "self-mastery," partner with their chief information officer on analytics, cloud computing and Big Data, and adopt an agile agency model and work more collaboratively, among other suggestions.

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