Information Technology & Social Media News

Scenttrail Note Responsive Design
I wanted a post to explain Responsive Design's SEO implications in easy clear language and this ex.no post does that beautifully. I wanted an easy explanation of WHY RESPONSIVE so I could blow your mind a little.

Responsive impacts SEO because Google wants to be relevant to mobile search. The Ez.no post explains that dimension well, but there's another dimension rarely considered - Responsive Design's impact on data architecture.

Data architecture seems a lost science. Having spent most of the December tunneling into a friend's website (http://www.Moon-Audio.com) I can tell you there is NOTHING more important than how you classify information on your site.

The tug-of-war between search spiders and people has a new dimension now - mobile people. Mobile people need FLAT design, fewer options and smaller more visual presentation. Bless WordPress for making it so easy to Accordion a site's design, but if you don't think about HOW your information will be displayed on smartphone you are nuts.

Mobile people need different kinds of presentation and design than even laptopers. Mobile people need flatter, louder and more engaging User Interfaces.They need simple connection (to friends and social nets) and swiipe-y "waterfall" content.

You can't create "waterfall content" because your blog has rsponsive design built in. You get a site that doesn't sit well in its mobile coat. Better to STOP and RESTART with MOBILE FIRST as your content marketing guide and that means:

1. Visuals tease snippets.

2. Snippets tease deeper exploration (outside to social nets or inside to Snippet Plus content).

We don't READ on mobile devices we scan, swipe and send. Look at your GPlus or Facebook timelines. What gets all the engagement?

1. Pictures.
2. Questions
3. Videos

Some content such as contests and games combine those elements with deadlines, prizes and competition (always good for mobile). Are you thinking MOBILE FIRST? Share HOW and we will write a http://www.curagami.com post about how to THINK Mobile First.

Thanks & Happy New Year. Marty

Via Martin (Marty) Smith, Asela Ortiz de Murua @AselaVit

5 Internet Marketing Secrets
Some of these 2014 "secrets" such as ecommerce and social media may not feel very secret, but there is still plenty of "blue ocean" in them still. Ecommerce creates great content marketing support for less and less effort (to create the story) so every website should have a store now even if all they sell is their logo merchandise.

Social media is ubiquitous but not embraced. Our recent Ecommies Study of social media for top online retailers (http://bit.ly/1gATp9p ) proved many have social media accounts but few are "social businesses".

5 Secrets Blog Post on ScentTrail Marketing
http://bit.ly/IYZIo8

5 Secrets Haiku Deck
http://bit.ly/1k6uJFu

Via Martin (Marty) Smith

The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.

Via janlgordon

Flipboard is a personal magazine made up of the things you care about most. Recently, it surpassed 50 million readers and released a new feature that allows users to create their own magazines. Readers can now collect and curate the web pages they like into these magazines on Flipboard.

 

Since the new edition of Flipboard was announced several weeks ago, an additional 3 million readers have joined (for a total of 53 million currently). Also, more than 500,000 magazines have been created since too, given this great new way to curate content for mobile devices. In fact, there are over 6 billion pages flipped per month! More than 50% of Flipboard 2.0 users are reading magazines every day. 9am is the top time of the day for reading, while 7pm is the peak time for sharing. Some of the most popular magazines by publishers include The Esquire Interviews (by Esquire), Prefab Perfection (by Dwell), Women We Love (by Esquire), and The Beatles (by Rolling Stone). Using Flipboard is a truly an amazing experience and the site could be looking at exponential growth in the years to come as mobile devices completely take over!

Via Jeff Domansky, massimo facchinetti, Tomas Jansma | FlexMind

30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.

Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.

Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.

Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.

Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.

Via Martin (Marty) Smith, Charles Mungai

Data and information from Citrix about mobile trends shows us we’re not the only ones growing increasingly attached to our mobile devices.

Whether it’s a personal, social or business setting, people are using their smartphones in more places and ways than ever before and the increasing speed of smartphones encourages us to rely on them more often. As the data here shows, we share more phone habits than we might have thought.

Via Lauren Moss

A new infographic from Baynote proves just how many people are buying on mobile;  here are a few highlights:

1 in 10 Ecommerce dollars are spent today using a smartphone or tabletMcommerce growth is outpacing traditional Ecommerce growth by 200%For every $1 spent, the average return on retail email marketing is $44.25The number of people using smartphones has doubled over those who use tablets; but tablet users spend 20% more on average.
Via Lauren Moss

Learn why you only need one content strategy for a good desktop and mobile experience.

Via Peg Corwin, Gladys Pintado

Discover how mobile internet has grown over the years and how much of an impact has it made on desktop/laptop internet usage. We also look at insights

Via malek

"Today during Acer‘s press event in New York City, the company outed a ton of new products, including the quite unique Aspire R7 convertible all-in-one laptop of sorts. However, if it’s a traditional design you’re after, Acer released the Aspire V5 and V7 Ultrabooks like that offer a thinner design than previous models and of course faster hardware on the inside."

Via Mo Hall

Do you think that you are wasting money on conventional marketing campaigns  and are not gaining any profit? Don't you want to promote your brand in an

Via Thomas Faltin