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Early SaaS adopters bought Salesforce applications. Latter-day salesforce automation implementers are buying Microsoft applications as cloud services.
That means Microsoft in the second quarter of 2016 took the leader's post ahead of Salesforce in the overall software-as-a-service market, according to John Dinsdale, director of research at the Reno, Nev., based Synergy Research Group.
Microsoft moved into that position powered mainly by its strength in selling collaborative SaaS software used in salesforce automation and elsewhere in the enterprise, such as Microsoft Dynamics CRM, Dynamics ERP, Dynamics AX, which includes accounting, inventory, HR, and other applications. The collaboration segment of SaaS grew at a 37% rate in the second quarter, or faster than the SaaS market as a whole, Synergy reported Sept. 1.
Via Marteq, massimo facchinetti
And who bought LinkedIn?
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