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Do you think that you are wasting money on conventional marketing campaigns and are not gaining any profit? Don't you want to promote your brand in an
Via Thomas Faltin
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Rescooped by Jesús Hernández from Digital-News on Scoop.it today |
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Via Thomas Faltin
Charlotte Eglinton's comment April 8, 2013 10:08 PM
I totally agree with this article. I think that mobil phones are defiantly a huge part of todays marketing. I know for a fact that i am constantly looking at new apps to download and use. With the majority of people today using iPhones, its such a easy way to quickly check your bank account, or find out what time the bus comes by simply downloading a app to help you. I think its really important that brands look into developing apps for phones if they want to keep up with the changes in the social media.
Aleysha Kelly's comment April 9, 2013 4:47 AM
I agree with both your points Nick and Charlotte. Mobile Marketing is definitely the new way to engage consumers especially with the rapid change in technology especially that of smart phones. Its definitely the most effective way to contact your target consumer as with the use of apps its up to the consumer to download it. I'm the same as you Charlotte, I am always looking for new apps to download and use so I think it is really important the business look into Mobile Marketing to keep up with the changing environments.
Aleysha Kelly's comment April 9, 2013 5:08 AM
http://www.itwire.com/it-industry-news/market/59358-global-device-shipments-to-reach-24-billion-this-year this article shows how it is even more important to use mobile marketing due to the shift in consumer behaviour.
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