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Information Technology & Social Media News

Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)

Curated by Jesús Hernández

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Rescooped by Jesús Hernández from Storytelling, Social Media and beyond

Scoop.it!

From www.nimble.com - September 6, 2013 5:18 PM

janlgordon's comment, September 7, 2013 3:50 PM

Jean Schiller - You're preaching to the choir, companies have all the social intelligence tools and technology to accomplish this. They need to be informed - investing in marketing is the old way of doing business. Investing in people to communicate your message is the new way.

Russ Merz, Ph.D.'s comment September 7, 2013 8:38 PM

Scalability only works with very standardized and repeatable product/services. If you are a customized job shop the scalability of direct SME interaction is limited and ultimately a money losing proposition, unless you bill for it. Think about legal or medical practices where every interaction is likely to be unique.

janlgordon's comment, September 9, 2013 2:10 PM

Hans Heesterbeek I absolutely agree with you, thank you for your comment.