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In fact, gamification boosts commenting 13 percent, social sharing to Facebook, Twitter, and networks 22 percent, and content discovery by a massive 68 percent.
Via Stan Smith, Martin (Marty) Smith
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Rescooped by Jesús Hernández from Must Play |
Scoop.it!
Via Stan Smith, Martin (Marty) Smith
Post Panda & Penguin Engagement Is Queen
If CONTENT is truly and finally KING post Google's Panda and Penguin updates then engagement, those things that visitors coming back to your website and viewing it for longer periods of time are queen.
In the land of engagement GAMIFICATION is a prince because here are just a few things gamification does:
* Increase time on site.
* Increase social shares.
* Increase commenting and User Generated Content (UGC).
I could go on but why. If those three don't convince you nothing will. The stat that I love from this post is the almost 30% engagement lift. Don't think of this magic as "engagement" think of it as MONEY. 30% engagement lift could translate into MILLIONS for many websites as great customers come back more often, share move often and BUY MORE OFTEN.
Couple of interesting support posts include
Gamification Backlash (on Scoopit)
http://sco.lt/7rqCIr
Storytelling is the New SEO (on Slideshare)
http://www.slideshare.net/martinmartysmith/storytelling-new-seo
Winning Hearts Minds and Loyalty Online (white paper)
http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/