Information Technology & Social Media News
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Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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Rescooped by Jesús Hernández from Content Creation, Curation, Management
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Determine Your Content Marketing ROI

Determine Your Content Marketing ROI | Information Technology & Social Media News | Scoop.it
What is your content marketing ROI? The truth is—most marketers don’t know. Around three quarters struggle to quantify the return on their content marketing

Via Peg Corwin, massimo facchinetti
Peg Corwin's curator insight, May 1, 2016 9:07 PM

Thoughtful discussion.  "Feldman advises creating formulas that make sense for your sales cycle and applying them to measure, for example: 

  • An individual piece of content (e.g. a blog post, a webinar)
  • A group of content assets (or “campaign,” if you like)
  • A form of content (e.g. your blog, all webinars)"
Jérémy Pradier's curator insight, May 6, 2016 5:09 AM
Useful of course :)
Rescooped by Jesús Hernández from Social Media
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The Key Roles Of Social Media In SEO

The Key Roles Of Social Media In SEO | Information Technology & Social Media News | Scoop.it
Business Record The Key Roles Of Social Media In SEO Social Barrel SMBs may find it hard to realize and measure the effectiveness or success of a social media marketing strategy at first, but they will soon discover that even veteran users of old...

Via Naomi Assaraf
Neil Ferree's curator insight, January 30, 2014 10:53 AM

Its flattering to see my social media mind map used by others so long as they provide proper attribution to the original content producer like this one 


Marilyn Moran's curator insight, January 30, 2014 1:59 PM

@Neil Ferree is the expert on all things social & SEO. You should follow him if you don't.

Nine0Media's curator insight, February 4, 2014 12:34 AM

I like this chart and we at #Nine0Media agree, Social Media is a huge influencse if not anther effective form of #SEO #DIYSEO #SocialMediaTools

Rescooped by Jesús Hernández from digital marketing strategy
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30 Overused Buzzwords in Digital Marketing #infographic

30 Overused Buzzwords in Digital Marketing #infographic | Information Technology & Social Media News | Scoop.it
If you truly know what you're talking about, you won't have to use these buzzwords. But it might help to learn them just in case.See on mashable.com

Via malek
malek's curator insight, May 26, 2013 8:00 PM

I wish I did not use the overused buzzword "Infographic" in this Infographic

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Five Ways SMBs Can Track the ROI of Social Media Ads

Five Ways SMBs Can Track the ROI of Social Media Ads | Information Technology & Social Media News | Scoop.it

Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments.

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Rescooped by Jesús Hernández from BI Revolution
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How To Build A Social Media Marketing Funnel [INFOGRAPHIC]

How To Build A Social Media Marketing Funnel [INFOGRAPHIC] | Information Technology & Social Media News | Scoop.it
How can you use social media to boost your brand?

Via Brian Yanish - MarketingHits.com, donhornsby, Martin (Marty) Smith
Brianne Mellon's curator insight, May 7, 2014 10:44 AM

How to use social media to boost your brand. Good visuals! This post really speaks for itself. 

EZSelect's curator insight, May 7, 2014 2:34 PM

Very good layout showing who's using which social media channels.

Luis Cano's curator insight, May 25, 2014 6:35 PM

Social media marketing funnel...

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Social Media Marketing ROI Myth Busting With Dr. Natalie - SalesForce

Social Media Marketing ROI Myth Busting With  Dr. Natalie - SalesForce | Information Technology & Social Media News | Scoop.it
Yesterday's webinar with Dr. Natalie Petouhoff (@drnatalie) was a valuable hour of conversation on measuring ROI of social media. Dr. Natalie is not only U

Via Martin (Marty) Smith, John van den Brink
Martin (Marty) Smith's curator insight, July 25, 2013 11:12 AM

Several GREAT HOW TO posts from Natalie Petouhoff @drnatalie . Love the first myth - there are too many variables. BUSTED! There are always "too many" variables since we are marketing online where variables stretch to infinity. 

There are NEVER too many variables to create meaningful Key Performance Indicators and watch them like a hawk. Dr. Natalie can even help keep your CFO off your back about all that social spend.  

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3 herramientas de ROI para escoger tu estrategia en Social Media

3 herramientas de ROI para escoger tu estrategia en Social Media | Information Technology & Social Media News | Scoop.it

¿Estás preparando una propuesta para un cliente y dispones ya de suficiente información como para plantear diversos escenarios posibles de actuación? ¿Te gustaría validar tus estrategias considerando qué posibilidades hay de que éstas alcancen unos niveles de Retorno de la Inversión adecuados?

 

Imaginemos que ya has preparado tu Social Media Plan y que, además, has conseguido alinearlo con el plan estratégico de la empresa. Pues bien, a continuación te voy a exponer 3 herramientas que te serán de gran ayuda para escoger tu estrategia en Social Media. [...]

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Rescooped by Jesús Hernández from Video Infographics Showcase
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Social Media Marketing ROI [Video Infographic]

Unique style, pastel colors, motion typography... and lots of stats for this mdgadvertising produced video infographic about the ROI of social media. 


Via Robin Good
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