Information Technology & Social Media News

Resumen de la sesión de el poder de LinkedIn por los Marketerosnocturnos en España con colaboración de @miguelgajete

Nuestro día a día está plagado de obligaciones y nuestra agenda rebosa de reuniones y eventos a los que acudir. A algunos asistirás y para otros no te dará el tiempo.

LinkedIn is certainly the best social media platform for the business contacts and network. To be in harmony, it’s important to respect few rules and good sense. This post will give some information about that. [note Martin Gysler]

In his book Ultimate Guide to LinkedIn for Business, author Ted Prodromou describes how to best to leverage the networking site as a business tool. In this edited excerpt, the author details the two methods of building connections on LinkedIn.

How many connections should you have on LinkedIn? I'm asked that question frequently, and there isn't a magic number that works for everyone. LinkedIn isn't a popularity contest where the person with the most connections wins. LinkedIn is about building relationships and connecting with others, which is very different than the monologue communication of Twitter.

Read more: http://www.entrepreneur.com/article/224417

Learn about LinkedIn's new Contacts tool and how you can benefit from it in managing your marketing relationships.

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?

This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.

Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking.