Information Technology & Social Media News

It's a very interesting approach in this article. Some experiments with monkeys show us how works the brain... I think the human being is not really differtent! [note mg]

 

Many business leaders don't care why employees do anything as long as they follow the company's rules, processes, cultural norms and laws.

 

But we've found that leaders can create and sustain stronger business results if they understand — and manage — how employees approach their work every day. When employees' thoughts, feelings, and beliefs are aligned with their daily work, they do that work better. Leaders, though, can be squeamish about approaching topics many think are better left to psychologists, so they don't even try to create alignment.

 

In the work underlying Beyond Performance, we found a technique we call 'laddering' that even the most hard-nosed business operators can feel comfortable with; the reason is that it closely resembles the "five whys" approach lean organizations use to get to the root causes of performance problems. Laddering mirrors the five whys, applying it to people's mindsets instead of operational problems....

 

Read  more: http://blogs.hbr.org/cs/2012/03/change_your_employees_minds_ch.html

Via Martin Gysler

The most of time we speak about the "why" and "how" you should start a blog, in this post it's, for one time, different. Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are 10 reasons you might want to hold off on. [note Martin Gysler]

 

If it wasn't before, blogging is certainly the "it" marketing vehicle of the moment.

 

A study of more than 3,000 marketers done by Social Media Examiner last year showed 68 percent of small businesses use blog posts already as part of their social-media strategy. After all, if you're going to be tweeting and updating your status on LinkedIn and all, it's helpful if you can link back to some tasty piece of content on your site. Blogging makes that easy to do.

 

But that doesn't mean blogging is right for your small business, as the blog Reputation Capital pointed out earlier this week. Here are a few reasons you might want to hold off on blogging at your business:

 

Read more: http://bit.ly/Ax1Hho

Via Martin Gysler

Everyone says play bigger, grow; keep expanding.

But is all growth and development good, or even necessary?

 

I’ve learned that there’s no guarantee that growth will make a difference in your business. You can have more people on your list, and no one actually buying. You can have more traffic, and only crickets in your comments section.

 

There’s a big difference between growth that’s meaningful and growth that’s hollow. The difference is depth.

 

A lot of people say you need 1,000 true fans. I think that’s a good, tangible goal to aim for.

 

For our purposes, “True Fans” are defined as: People that buy everything you create. When you announce the launch of a product, creation, or offer, they are actively waiting for you to release it. They refresh the “coming soon” page. They comment on every post. They tell everyone they can about what you do.

1,000 is good because it’s a number that we can wrap our minds around. It seems like a stretch, but it also seems doable. You can convert one true fan a day if you’re really on your game.

Via Martin Gysler

The global market and the new online tools open new doors to all marketers in the world. To know how use it is a must and a chalenge for all marketers today and gives so many possibilities to break some limits. This post contain a very interesting approach about this subject [note Martin Gysler]

 

The biggest change that has happened in the last fifteen years is the monumental growth in technology. This has played a huge role in changes for students, individuals and organizations. The most drastic change has happened within organizations, as they have had to adapt the entire organization to technological changes. Changes such as this can sometimes be quite a challenge, especially when things change at such a fast pace as the growth of technology within the past few years.

 

Businesses and Business Managers can view these technology changes as obstacles or opportunities. These changes should be viewed as opportunities that will be both beneficial to current employees and the entire organization.

 

Read  more: http://anisesmithmarketing.com/2011/11/26/the-benefits-of-expanding-your-business-into-a-global-market/

Via Martin Gysler