'B2C' in Information Technology & Social Media News

Tags
Current selected tag: 'B2C'. Clear

Your new post is loading...

Scooped by Jesús Hernández

Scoop.it!

B2B vs. B2C: ¿cuál es la plataforma de social media preferida para cada vendedor?

From www.baquia.com - July 31, 2013 4:39 AM

Si hay algo en común entre los vendedores B2B y B2C, es la necesidad de estar presente en las redes sociales. Descubre que tipo de plataformas son las preferidas para cada vendedor.

A la hora de elaborar la estrategia de marketing y comunicación de nuestra empresa, es importante que sepamos identificar a qué tipo de mercado vamos a orientar nuestra oferta. Ya sea hacia un mercado corporativo (B2B) o masivo (B2C), las redes sociales constituyen una parte fundamental de nuestra estrategia. Sin embargo, según un artículo publicado por Social Media Examiner, cada una de estas dos formas de comunicación requiere un enfoque diferente y por lo tanto, deberá centrar su presencia en las redes sociales en diferentes plataformas.

more...

No comment yet.

Rescooped by Jesús Hernández from Curation, Social Business and Beyond

Scoop.it!

Personal Branding With Social Media [Infographic]

From thechrisvossshow.com - April 27, 2012 9:59 PM

Personal Branding With Social Media Infographic via Chris Voss

Why having the right social media tools matter:

"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.

It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.

Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"

See full infographic here: [http://bit.ly/JMXlS0]

Via janlgordon

more...

Cheri Ruiz's curator insight, June 11, 2017 11:33 AM

This is simple easy to navigate infographic on how to successfully brand yourself on various social media sites. A good basis to look at when starting to personal brand!

Taylor Smith's comment, June 21, 2017 7:53 PM

This is honestly so helpful! thanks for this!

Rescooped by Jesús Hernández from Curation, Social Business and Beyond

Scoop.it!

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

From www.ragan.com - December 2, 2012 11:09 AM

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.

To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along How do you keep up?."

Remember:

** Platforms may change but marketing fundamentals remain the same

** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.

** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.

** Know your audience and go where you will find them. This might mean giving up on one of the major platforms. Swallow hard and do it!

** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.

** Go to a trusted source for information but be warned: Such a place may not (yet) exist.

Curated by Jan Gordon covering "Curation, Social Business and Beyond"

See article here: [http://bit.ly/VcYLb]

Via janlgordon

more...