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"As important as technical skills and knowledge may be in your industry, team leaders and teammates soon realize that the soft stuff is really the hard stuff.
Workplace performance is the result of developing your people beyond the normal range of technical skills.
Emphasizing soft skills is not just important – it is vital to creating a culture of consistent improvement and results.
Like many leaders, as a young coach I focused primarily on strategy and the requisite skills that I thought were important – but neglected the interpersonal dynamics that would have had a tremendous positive impact on our team success.
As Peter Drucker says, “Culture eats strategy for breakfast.”
And if you are serious about improving your results, you need to invest time and resources in developing the soft skills that impact your culture."
