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On the surface, it seems like big companies and startups are worlds apart. Startups want to disrupt existing markets. Established organizations want to squelch the competition. But in reality, the big company-startup marriage may actually be the secret to sustainable innovation.
It used to be that a key success factor of business partnerships was cultural fit. If the companies were too different, thing would fall apart. In today’s world where disruptive innovation is the name of the game, you want to embrace differences of all kinds – in organizational culture, technology, business models, and anything else that will advance the business.
