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"While content marketing strives to generate brand awareness through “clicks,” it’s dangerous to your business and brand if your content is misleading or misrepresentative.
This type of content is most commonly described as “clickbait.”
The New York Times defines clickbait as “headlines that leave readers feeling cheated when they’ve finished the article” in the post ‘How We Define Clickbait (Which We Do Our Best to Avoid).
In addition, here’s a great vid from Techquickie for a more in-depth explanation of clickbait."
