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They won't track you and it makes their searches better.Named after the playground game duck duck goose, the site is not just banking on the support of people paranoid about GCHQ and the NSA.
Its founder, Gabriel Weinberg, argues that privacy makes the web search better, not worse. Since it doesn't store your previous searches, it does not and cannot present personalized search results. That frees users from the filter bubble – the fear that, as search results are increasingly personalized, they are less likely to be presented with information that challenges their existing ideas....
Via Jeff Domansky
DuckDuckGo is the little search engine that could.
Are You living inside the machine made filter bubble? Try DuckDuckGo