Into the Driver's Seat
453.6K views | +8 today
Follow
Into the Driver's Seat
Building learners' independence through thoughtful technology use
Curated by Jim Lerman
Your new post is loading...
Your new post is loading...
Rescooped by Jim Lerman from Scriveners' Trappings
Scoop.it!

How to Use Google Analytics to Measure and Improve Your Content Marketing

How to Use Google Analytics to Measure and Improve Your Content Marketing | Into the Driver's Seat | Scoop.it
Google Analytics offers incredible reporting features at absolutely no cost. I know Google Analytics isn’t the easiest tool in the world to navigate. All of the reporting options quickly become overwhelming. Don’t worry. You don’t need to be an expert to master Google Analytics. I’m going to share my insights with you on how this stuff …

Via Peg Corwin, Jim Lerman
Peg Corwin's curator insight, June 2, 2018 11:06 AM

To improve content marketing, use Google Analytics to understand on-site search queries, check what is working on mobile, optimize site speed, understand your customers with affinity reports, focus on searcher intent, visualize your funnel, focus on current traffic sources, review high traffic, low engagement pages, know when to publish content, track & measure ROI.

Rescooped by Jim Lerman from Business Improvement
Scoop.it!

The Ultimate List of Free Content Creation Tools & Resources

The Ultimate List of Free Content Creation Tools & Resources | Into the Driver's Seat | Scoop.it
Make content creation easier (and more fun) with these 35 free tools and resources.
Via Daniel Watson
Catherine PB's curator insight, December 23, 2016 8:42 PM

Merry Christmas - Happy Holidays - and a Ripper New Year everyone - I thought this might make life a little easier in 2017 

Amy Weisz's curator insight, January 3, 2017 1:25 PM
Many of these have been around the block of few times, but several of these tools were completely new to me. Great list!
 
Rescooped by Jim Lerman from Content Marketing and Curation for Small Business
Scoop.it!

40 Powerful Trigger Words to Take Your Content to The Next Level

40 Powerful Trigger Words to Take Your Content to The Next Level | Into the Driver's Seat | Scoop.it
The judicious use of trigger words, especially in headlines and calls to action, can make Web copy more magnetic than ever before

Via Peg Corwin
Peg Corwin's curator insight, June 16, 2018 6:03 PM

Powerful trigger words? "The judicious use of trigger words, especially in headlines and calls to action, can make Web copy more magnetic than ever before." Words like FREE, NEW, PROVEN and 37 more.

Rescooped by Jim Lerman from Digital Delights for Learners
Scoop.it!

How To: Create an Interactive E-Book with Google Slides

How To:  Create an Interactive E-Book with Google Slides | Into the Driver's Seat | Scoop.it
In a one-to-one school district, teachers have the freedom to create, curate, and share content like never before. Read more to find out how Google Slides can give you such liberty!

Via Ana Cristina Pratas
Barbara Goebel's curator insight, May 29, 2016 10:06 AM
Offering options for Learning Styles?
Campus Extens - UIB Virtual -'s curator insight, May 31, 2016 3:47 AM
Aquest article presenta les característiques de l'eina i els passos a seguir per crear un llibre electrònic.
Jeff Domansky's curator insight, July 11, 2016 1:05 PM

Here's a smart idea for creating interactive e-books using Google slides.