At the end of this article I’ve listed my top ten most influential power users. But before you skip down to see who they are, let me show you why they are so influential in the first place.
Via Martin Gysler
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Into the Driver's Seat
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Building learners' independence through thoughtful technology use
Curated by
Jim Lerman
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Google+ unveiled itself to the public amidst a chorus of praise and adulation from techies all over the globe. Unfortunately, it also earned a good amount of scorn from individuals who were not ready to grasp the unique philosophy Google+ was promoting. That philosophy is one of openness.
Unlike Facebook, Google+ is designed to connect strangers, and inspire collaboration and contribution. It has proven to be an amazing platform for promoting ideas, brands and people.
Since its early rollout, Google+ has forced competitors to begin evolving, inspiring platforms such as Facebook and Twitter to develop new ways of thinking about social media and the functionality they offer. Via Martin Gysler 
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Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!
Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure... Via Martin Gysler
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Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.
You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking).
Or you may be a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?... Via Martin Gysler
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While Facebook and Google Plus social continue to push new features live, battling themselves over who can dominate the market, Twitter remains the most powerful driver of traffic to my site.
Ever since the t.co shortener was introduced, I can see it showing up at the top of my referrers at any given day.
This is very powerful and also quite reassuring. Continuing to improve and work on my Twitter performance has paid off greatly so far. Via Martin Gysler, João Greno Brogueira
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Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. I want to warn you that is a bad idea.
Although the lights are on and it seems like nobody is home, trust me: there are people there. And they are the very people who can have a huge impact on your blog and business.
Why Google+ isn’t going anywhere
Google+ is designed to draw you away from both Twitter and Facebook. And in time, it could do this.
Yes, Facebook has over 800 million users. People like to state that number and then say “Facebook isn’t going anywhere.” Fair enough. But people do migrate. It happened to AOL. And it could happen to Facebook. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. Via Martin Gysler
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One of the things many people struggle with in social media are identity issues, and I am no different. Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. While I love both of these, I found some problems with sharing links to posts I’ve done elsewhere. Specifically…
- Links I’ve posted to my personal profile lately haven’t gotten that much attention compared to plain status updates or photos.
Via Martin Gysler
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After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels.
And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. For the sake of Twitter, if you follow a few simple best practices, more people are likely to retweet and spread the distribution of your content, giving it a much broader reach and a better opportunity to get found by a new audience of prospective customers beyond your direct followers. Marketers should know how to retweet the right way, but it's also critical for them to learn how to get others to retweet their content, too.
11 Tips for Getting People to Retweet Your Content... Via Martin Gysler
Tom George's comment,
December 20, 2011 3:12 PM
Hey Martin,
Hey the new post was great and I was happy to share it. Thanks. I have some new updates on the site you might like.
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When it comes to social media, there is not that much hidden about how it all works. The issue is that sometimes the information is hard to find in one place. So in this post, we are going to unearth some commonly unanswered questions in standard Twitter how to posts when it comes to getting the most out of your Twitter experience.
What is the New Twitter Activity Stream? Via Martin Gysler
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