Into the Driver's Seat

When people are presented with a problem the first urge is to resolve it. If the computer does not work, they want it fixed. Then they can move on to what they were trying to do in the first place. But quite often the source of the problem did not go away. People also need to understand how the problem was created. This requires time and effort to learn. But when the problem is gone, there is little incentive to learn about the implications and complexities that created the problem.

Via Edumorfosis, Yashy Tohsaku, Miloš Bajčetić

Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!

 

Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure...

Via Martin Gysler

Google+ unveiled itself to the public amidst a chorus of praise and adulation from techies all over the globe. Unfortunately, it also earned a good amount of scorn from individuals who were not ready to grasp the unique philosophy Google+ was promoting. That philosophy is one of openness.

 

Unlike Facebook, Google+ is designed to connect strangers, and inspire collaboration and contribution. It has proven to be an amazing platform for promoting ideas, brands and people.

 

Since its early rollout, Google+ has forced competitors to begin evolving, inspiring platforms such as Facebook and Twitter to develop new ways of thinking about social media and the functionality they offer.

Via Martin Gysler