Many brands are beginning to understand the definition and impact of augmented reality. But there are few insights into the AR consumer, and even fewer insights into the messaging and communication of how and why AR should be used to that consumer. Therefore brands who may have already developed an…
Via TechinBiz
The insights from this study sought to identify consumer perceptions and use cases for AR to help brands understand how to talk about and communicate an AR solution. The results showed it may be less important for consumers to actually understand AR in order for them to comprehend its potential use.
For example, most consumers find that AR can be used for several different purposes:
Most example use cases for AR, provided by respondents, include those pertaining to gaming, entertainment, and social media. However, a more practical application is seen with specific brands associated with tech, home improvement, and retail; consumers are more open to trying out these kinds of AR solutions.