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Scoop.it!
These slides discuss how improvements in ICs, MEMS, cameras, and other electronic components are making wearable computing and new forms of human-computer int… 
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Scoop.it!
GThough the Internet of Things era has only just started, it may already be broken. Like generals fighting the last war instead of the next one, many companies working to build the Internet of Things seem to be stuck in the smartphone and tablet era, embracing approaches that will soon be obsolete, if they aren’t already. Today, smartphones are powerful hubs surrounded by less intelligent objects. Each device is managed and operated from a few centralized data centers. This is not yet a major issue as devices currently last only a year or two before being decommissioned. The cost of managing data centers is limited in duration and underwritten by a constant flood of replacement devices with short lives. Not so in the Internet of Things era: an LED lightbulb has an expected life of 20+ years; aircraft are expected to remain in service for decades; the average car on the road in the US is now more than a decade old. Applying a centralized cloud-based business model to these devices will mean decades of expense without decades of associated revenue. At IBM we already see clients that are struggling with device-related services that have failed to meet revenue targets, but cannot be switched off for fear of angering an installed base.... Via Jeff Domansky
Richard Platt's insight:
IBM's version of how to make the IoT work
Jeff Domansky's curator insight,
August 26, 2014 2:01 AM
Here's a thoughtful look at the Internet of things and how a business needs to pivot in order to survive.
Jeff Domansky's curator insight,
August 26, 2014 10:53 AM
Here's an invaluable perspective for companies looking to jump into the wearable technology marketplace. |
Scoop.it!
Just over half of marketers expect the Internet of Things, with ubiquitous, embedded devices constantly conveying real-time data, to revolutionize marketing by 2020. Along with this they see the power of real-time personalized mobile communication as one of the biggest trends. Here are the trends that marketing executives see as having the biggest impact on marketers within five years:
Via Jeff Domansky, massimo facchinetti
Richard Platt's insight:
Here are the trends that marketing executives see as having the biggest impact on marketers within five years:
This study echoes another recent study that examined the impact of the IoT on customer engagement. That study found that marketers at leading companies are looking to leverage new connections with customers, who expect highly personalized engagements, as I wrote about here recently (89% See IoT Impacting Customer Engagement ‘Very Significantly’). The customer experience is increasingly seen as a key to competitive advantage, with marketing taking the lead, according to the Economist study. A majority (75%) of marketers say they will be responsible for end-to-end experience over the customer’s lifetime within the next three to five years. Marketing will increasingly be seen as less a cost and more as a source of revenue with about 80% of companies classifying the marketing function as a revenue driver, according to the report. The top areas in which marketers say they need to develop skills are digital engagement and marketing operations/technology. And that’s where the Internet of Things resides.
Jeff Domansky's curator insight,
August 27, 2015 12:43 AM
What do marketers see as having the biggest impact on them over the next few years? The Internet of Things is at the top of the list.
Jeff Domansky's curator insight,
August 27, 2015 1:01 AM
What do marketers see as having the biggest impact on them over the next few years? The Internet of Things is at the top of the list. |
Wearable Computing and Human Computer Interfaces http://sco.lt/...Preso on how improvements in ICs, MEMS, cameras, and other electronic components are making