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WEBOLUTION!

WEBOLUTION!

1960 to 2030, connected to internet!
Curated by Jimi Paradise
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Rescooped by Jimi Paradise from Public Relations & Social Marketing Insight
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Content marketing software: categorization and tips to select a vendor

Content marketing software: categorization and tips to select a vendor | WEBOLUTION! | Scoop.it
From www.contentmarketingexperience.com - April 7, 2013 6:18 PM

If you're serious about your content marketing strategy, you need content marketing software. An overview and tips to build your toolbox....

 

...In this blog post let’s take a look at some of the main types of content marketing software, especially in a B2B marketing perspective, although consumer brands can benefit as well.

Do you need content marketing software?

The answer is very easy: if you want to do it well and have a single customer view that enables you to better reach and convince your customers before, during and after the buy, you’ll certainly need one that integrates with other platforms....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 7, 2013 5:39 PM

In-depth look at how to evaluate a content marketing software/platform. Of course, you can do it yourself at the start.
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Content Marketing Strategy: Leverage Paid, Owned, Earned Media | Rob Yoegel

Content Marketing Strategy: Leverage Paid, Owned, Earned Media | Rob Yoegel | WEBOLUTION! | Scoop.it
From contentmarketinginstitute.com - January 18, 2013 5:04 PM
Content marketing that combines paid, earned, and owned media is a simple strategy that leads to publisher partnerships that can drive success for both parties.

 

When I discuss our content marketing plans — and our budget — I make a point of letting all publishers know that my goal is to become a partner with them. And if you talk to anyone I’ve purchased advertising from, many of them have not only become good friends, but we’ve also helped each of our businesses grow in the process.

 

The ad placements are just one part of a three-legged media stool that combines paid, earned, and owned media. This convergence helped create a simple content marketing strategy that led us to start thinking about publishers in a whole new way while putting an end to interruptive advertising....


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Jeff Domansky's curator insight, January 18, 2013 5:02 PM

A really valuable look at integrated marketing strategies from Rob Yoegel. Are you using all three -- paid, owned and earned?
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OJR gets reboot: Social gets the boots | The PR Coach

OJR gets reboot: Social gets the boots | The PR Coach | WEBOLUTION! | Scoop.it
From www.theprcoach.com - March 26, 2013 8:09 PM

The Online Journalism Review(OJR) has always been a valuable resource for insight into the transition from traditional into digital journalism.

 

It’s ironic their website relaunch suffers some of the same challenges as traditional media moving to digital....

 

...

I like the new look and several of the new features. What’s baffling is the lack of social media best practices for this “online” journalism review.

 

What’s missing?...


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Jeff Domansky's curator insight, March 26, 2013 6:15 PM

Fresh new look without social engagement and currency so far.
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