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Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges. However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including. In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.
Via Martin Gysler, Anne Thomas
Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.
Via Martin Gysler, Antonios Bouris
How can business owners optimize Facebook Graph Search? It's the Facebook feature we've all been waiting for! The ability to find things on Facebook -- A bank of one billion+ users that log in from their home, office, and mobile phones.
Via Martin Gysler, Anne Thomas
"This was so predictable it’s not even funny. In case you’ve missed the chatter of the last few weeks, lots of small business are angry because they suspect Facebook is now restricting the access they get to their ‘fans’ through the platform by up to 40%… unless they pay up."
I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler] Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture. Timelinecoverbanner.com provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use. Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo. Read more: http://timelinecoverbanner.com/
Via Martin Gysler, Heiko Idensen, Tom George
Security researcher Denis Maslennikov identified a new Zitmo variant for Android using the same command and control (C&C) numbers as the BlackBerry versions. The samples were three .cod files and one .jar file with a .cod file inside. Security researchers have identified new Zeus samples targeting Android and BlackBerry devices. Despite its significant user base within enterprises, BlackBerry devices have managed to stay off the radar for malware writers. That may be ending, as Kaspersky Lab recently analyzed four new Zeus-in-the-mobile (Zitmo) samples targeting BlackBerry users in Germany, Spain, and Italy, Denis Maslennikov, a researcher at Kaspersky Lab wrote on the company's Securelist blog. These variants were communicating with two command-and-control cell phone numbers associated with a Swedish mobile operator. Read more: http://www.securityweek.com/researchers-identify-four-blackberry-zitmo-variants
Via Gust MEES
Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition! 1. Build strong, targeted social media accounts. Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer. Read more: http://bit.ly/LtgVRt
Via Martin Gysler, Mithuhassan
Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG] I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them. If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications. Pinterest doing this is big news in my opinion for two reasons: Read more: http://llsocial.com/2012/02/pinterest-modifying-user-submitted-pins/
Via Martin Gysler
Every company should have a plan on how to establish themselves professionally on social media, taking into account various parameters such as volume of publication, SEO and organization. This article will give you support to make it more easily. [note Martin Gysler] Unless you’ve been living under a rock, you will have heard about the Google Panda update and what it did to many low-quality websites last year. It was more like a Google sniper attack on all the spam and rubbish sites. Honestly, this does not seem to be the end of the Panda: there is more to come, and we need to watch out.
The whole reason Google made these changes was to give Google users a good experience when they use Google search, and why not? When I look for something on Google the last thing I would want to see is rubbish information.
That is why, as SEO marketers, we need to take a different approach to ranking on Google and driving free organic traffic to our sites. If you have done any kind of SEO, you know what the key principles of ranking on Google are. choosing the right keywords building a well optimized site with good content building quality backlinks. Read more: http://bit.ly/zlEenn
Via Martin Gysler, Chuck Bartok
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Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges. However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including. In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.
Via Martin Gysler
Mails, recherche Internet, activité sur les réseaux sociaux... On estime que le volume de données produites double tous les deux ans. Une fois agrégé, filtré et analysé, ce déluge de data est un formidable outil aux mains des entreprises pour mieux connaître et cibler leurs clients. S'il suscite un véritable engouement, le big data, qualifié par certains de « nouvel or noir », pose la question du respect des données personnelles. Vie privée contre big business, qui va gagner ? Big Data. C'est la nouvelle expression à la mode, qui succède au cloud computing dans les dernières tendances high-tech à adopter sans tarder. C'est un ensemble de technologies et de méthodes consistant à analyser, à des fins généralement prédictives, le flot de données produites par les entreprises, les organisations et les individus, mais aussi les objets s'ils sont connectés, dans des volumes et à une vitesse sans précédent. Un concept un peu flou, apparu il y a deux, trois ans, qui englobe les mails, SMS, photos, vidéos, commentaires ou changements de statuts sur les réseaux sociaux, sessions de connexion, relevés d'étiquettes ou de capteurs électroniques, signaux de géolocalisation, etc., envoyés à foison chaque minute partout dans le monde.
Via Colt France
In my last four posts I’ve shared some of the lessons that I’ve learned from helping set up lullubee.com, a new business that makes and markets kits for making crafts. After we launched the site and figured out how to take ordersand ship products, the next task we faced was to get more visitors to the site, and ultimately more sales. In the next few posts I’ll cover several of the techniques we implemented, but in this post I’ll focus on Facebookmarketing. The first thing we did was to set up our Facebook Page, as recommended in Facebooks “Four Steps to Business success on Facebook“. Once you set up your page, you need to get users to visit it and, hopefully, to “like” it. The reason you want people to like your page is that your posts will then appear on that users news feed. Over time this will allow you, according to Facebook, to start “building loyalty and creating opportunities to generate sales.” The first method to get likes is to promote it on your own website using Facebook social plugins. As this costs nothing, you may as well do it, but the percentage of visitors that click on these is typically very small. The second is to purchase Facebook Ads that persuade people to visit your page and to like it. The irony of spending money to promote our Facebook page instead of our site was not lost on us.
Via Martin Gysler, Anne Thomas
You're a community manager, or you want learn to be more effective in your presence in social media, this blog will give you many ideas on this subject. As usual Social Media Examiner provide us an interesting and very useful content. Go ahead and share it too. [note Martin Gysler] Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities. Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time? Social media community management has expanded into a growing field and there’s a lot to think about. In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence. Read more: http://www.socialmediaexaminer.com/social-media-community-management/
Via Martin Gysler, Jose H. Flores
When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many... It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves. But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract? Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them. This infographic takes a look at the five types of social follower that every business needs...
Via Lauren Moss, michel verstrepen
In espansione il fenomeno dell'autoproduzione in Italia e nel mondo... Sto parlando dei “makers” o, per capirci meglio, di coloro che scelgono di ricorrere all’autoproduzione per iniziare la propria attività imprenditoriale. In America hanno dato vita ad un vero e proprio movimento che unisce chi si dedica all’autoproduzione di vestiti, a chi si occupa dicoltivare verdure nel suo orto domestico, a chi crea nuovi strumenti elettronici, assemblando vecchi hardware.
Via Mauro Migli
Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG] I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them. If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications. Pinterest doing this is big news in my opinion for two reasons: Read more: http://llsocial.com/2012/02/pinterest-modifying-user-submitted-pins/
Via Martin Gysler, Kurt Frenier
Franchisors should approach social media with the same level of attention and definition as other marketing strategies . . .
Whether you're new to WordPress or a seasoned pro, you need to make sure you're implementing these 7 techniques to get the results you want from your site. [note] Raise your hand if this sounds familiar … You meet someone and they say all the right things. They’re full of compliments and accolades. Except, something bugs you about them. Their words don’t quite match their actions. They can be forgetful, and even mean. Eventually, the glow wears off, and you see them for who they really are. It’s not what people say, it’s what they do that makes a relationship work. And that’s how it is with your WordPress website, especially if you’re just getting started. That’s because you can’t just talk about how great WordPress is and expect it to work for you. You can’t just read about it, either. Read more: http://www.copyblogger.com/new-to-wordpress/
Via Martin Gysler, Mithuhassan
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![The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | WEBOLUTION! | Scoop.it](https://img.scoop.it/0lHZTd5_11TyCTMsngrktDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Regarding separated browser windows opened, that worked very well for me using Chrome with different user's profiles (you can also use the incognito but only allows you an additional session). If you create a different user/profile (look at the avatar on the top left corner), you can then log with many different accounts (sessions) in different Chrome tabs.
SMB Tactics for Smart Social Media Usage