Looking for an idea to fuel your creativity for your next campaign? Here is a fantastic example.

The Undress is a simple idea, but it addresses a very real need for women. Hence the incredible funding results! 

Watch the video at http://www.adweek.com/adfreak/outfit-designed-help-change-clothes-public-2000-its-kickstarter-goal-161132

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Cendrine Marrouat