Information and digital literacy in education via the digital path

Having thousands of followers is great, but unless you’re able to keep them engaged it’s irrelevant. You need to share relevant content that resonates with your audience and gets them to take action. To get started, you can analyze Twitter followers to learn more about who’s following.
So much attention gets put on the number of followers, but very few businesses take the time to understand their audience. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions.
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