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Transfer is something that is often completely ignored in experience design. But what is the point of having learning experiences of they don’t transfer to actual application and performance? Learning experiences may not only fail to transfer but actually stop transfer.
You must design with transfer in mind and blends or learning journeys must move learning forward towards action, towards doing, towards practice and performance. No matter how much training you deliver, it can be illusory in the sense of not leading to transfer from cognitive change to actual performance, which in turn has impact on the organisation.
