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Due to the shift to performance-based funding in many states, colleges and universities have sharpened their focus on student retention. Because of this, I have sought out information about best practices in retaining students, in particular online students, to help do my fair share in this effort for the schools where I teach. While I found many articles about the importance of social presence, one of the more interesting discoveries was from a chapter in Trust in Organizations on the concept called “swift trust.” Although it is mostly put into practice and studied in workplace settings, it certainly applies to education, too.
