Jean Baudrillard (1929 - 2007), the postmodernist French philosopher and cultural theorist, examined the ways in which see and interact with the world as simulcra and simulations and hyperreality. Neo, in the film The Matrix (1999), carries a copy of Baudrillard's Simulcra and Simulations (1981), which examines technology, or more accurately its virtual outputs, in culture. More than this, he has created several concepts and theories that redefine what technology is in our lives and culture, way beyond face-to-face and print media.