Curated content -posts which collect and share content from a range of different sources- has long been one of the most underrated elements of the content marketing mix. Curated posts can attract a lot of user engagement, and are used by a wide range of media outlets to present social media posts, articles, or other content which relate to a specific topic in a single concise, digestible format. Not only that, but they can be put together easily and quickly, shared across a wide range of platforms, and be optimized to maximise their SEO value.