Information and digital literacy in education via the digital path

By Sunday Avery

Persuasion is a bit like a magician’s trick: It seems mysterious and not easily replicable.

Don’t be tricked into a magician’s illusion. The art of persuasion is not as challenging to master as it might seem. Even if you don’t feel like you have that je ne sais quoi — the intangible quality that makes some people more persuasive than others — you too can easily become a persuasive presenter with these proven techniques below.

Tapping into the Subconscious: How To Design eLearning Based On Persuasive Learning. 5 Tips to Design eLearning Based On Persuasive Learning.

The use of persuasive design is widely used in a variety of industries. Marketing experts will use it to get customers click the “buy” button. Copywriters will use it to create an emotional connection with their readers. Web designers rely upon it to attract visitors and keep them coming back. However, one of the most powerful applications of persuasive design is within the world of eLearning, because it gives learners the opportunity to acquire new skills and knowledge and to enhance knowledge retention.