Information and digital literacy in education via the digital path
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Information and digital literacy in education via the digital path
Literacy in a digital education world and peripheral issues.
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Marketing libraries (with cats) | Information Literacy Weblog

Marketing libraries (with cats) | Information Literacy Weblog | Information and digital literacy in education via the digital path | Scoop.it
The excuse for this post is one of the (open access) articles in the new issue of Marketing Libraries Journal (Volume 2, Issue 1, Summer 2018) that is related to teaching information literacy http://journal.marketinglibraries.org/currentissue.html
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Marketing to Millenials – 5 Strategies

Marketing to Millenials – 5 Strategies | Information and digital literacy in education via the digital path | Scoop.it
I recently read this article about marketing titled 5 Winning Strategies for Millennial Marketing. It has some great ideas, and I thought I’d share them and add
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Lib-Innovation: Running library induction like a marketing campaign

Lib-Innovation: Running library induction like a marketing campaign | Information and digital literacy in education via the digital path | Scoop.it

A blog about creativity and innovation in the library at the University of York.

We won an award! York just received a Bronze Marketing Award from CILIP's Publicity and Public Relations Group at the annual PPRG Conference, held in Birmingham in January. It was in relation to the work we'd done on our Induction project - in 2016 (and then this year as well) we got rid of the big orientation games, and ran it like a marketing campaign. It worked really well and we got a great response - some elements weren't successful and we improved on them this year.

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Tuning out the white noise: marketing your library services

Keynote from the BLA Conference, July 2014. #BLAle14 This talk is all about communication - specifically about how to make your communication stand out amid al…
Elizabeth E Charles's insight:

Great tips from Ned Potter on getting your message to your audience.

SLS Guernsey's curator insight, July 22, 2014 10:29 AM

Interesting take on marketing.