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Every aspect of life can be guided by artificial intelligence algorithms – from choosing what route to take for your morning commute, to deciding whom to take on a date, to complex legal and judicial matters such as predictive policing.
Big tech companies like Google and Facebook use AI to obtain insights on their gargantuan trove of detailed customer data. This allows them monetize users’ collective preferences through practices such as micro-targeting, a strategy used by advertisers to narrowly target specific sets of users.
