Dirty word? Thinking about customers | Wonkhe | Comment | Information and digital literacy in education via the digital path | Scoop.it
No-one really wants to think about students as ‘customers’. And there’s plenty of debate out there about the challenges of consumerism and the threats posed to collaboration and collegiality. But does that mean that universities can’t learn from the innovative ways other industries work with customers? On the contrary, they might find there’s quite a lot to learn.