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Rescooped by michel verstrepen from BI Revolution
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Content Curation: 7 Reasons Why You Must via @HaikuDeck

Content Curation: 7 Reasons Why You Must via @HaikuDeck | information analyst | Scoop.it

We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.

7 Reasons You Must Curate Content
* Can't Create Sustainable Online Community Without Curating.
* Reach.
* Costs.
* Digitally Listening (is different).
* Authority.
* Tribes.
* Sustainable Online Community (so important its worth two listings).

Content curation is how you TEST and so protect your site's content creation. Content curation lowers your content creation costs and insures your current SEO ranks. Bet you agree, after flipping through this Hailku Deck (slides) content curation is a CSF (Critical Success Factor) for digital marketing.

Promise to follow with a deck on our favorite tools for content curation with @Scoop.itat the top of the list.


Via Martin (Marty) Smith
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Rescooped by michel verstrepen from visual data
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Bloomberg And Frog Turn Raw Data Into Branding

Bloomberg And Frog Turn Raw Data Into Branding | information analyst | Scoop.it

Tasked with creating a corporate page for Bloomberg, frog had to figure out the central theme of all its myriad businesses: Data, which they then used as a clever bit of branding.

The idea is that Bloomberg, in all of its businesses, provides data and information. So why not use that data as the actual branding itself..?


Via Lauren Moss
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Rescooped by michel verstrepen from Story Selling
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In Story Selling | Cut the Clutter and Tell a Great Story

In Story Selling | Cut the Clutter and Tell a Great Story | information analyst | Scoop.it

"From annoying pop-up ads to often completely irrelevant video pre-rolls, the clutter is causing consumers’ “BS meters,” as digital rock star Gary Vaynerchuk has called them, to become more sensitive and accurate than ever before."

 

"So while the speed of technology is increasing, it’s interesting to note that one of the hottest trends in online marketing might just be the age-old art of story-telling."

 

"What does this mean? To cut through the clutter, businesses need to stop annoying, and start telling stories." - Lisa Ostrikoff


Via Ken Jondahl
Ken Jondahl's curator insight, February 14, 2013 8:46 AM

The article focuses mostly on the visual marketing via web/ads/etc and is dead on in the conclusions. However, think about your sales people.

 

Are they really prepared to go out and have conversations with customers which include great stories around your company, the people and how you help customers?

 

If not, the next time an annoying pop up ad hits you in the face. Think about how your customers feel when your sales person visits and goes on and on about the product features and benefits.

 

It is not about it, it is all about how it is used. In sales we need to get to the point and tell a great story around the product usage.

ozziegontang's curator insight, February 16, 2013 2:45 PM

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