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From www.business2community.com - November 26, 2011 8:33 PM

Food for thought from Toddi Gutner for Business2Community:

I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:

****Are You Mobilizing Communities or Just a Voice in the Crowd?

I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)

It's a juggling act but one I think we're all experiencing on one level or another.

Excerpt:

Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.

This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:

This is what particularly caught my attention:

**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?

**They can be positive, negative or have a perverse effect contrary to what was originally intended.

****So are there any unintended consequences to compulsively tweeting from an event or otherwise?

This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.

One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and

**related ability for analytic thought will be reduced to nanoseconds.

I'd love to hear your Thoughts?

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read the full article: [http://bit.ly/vNC1cn]

Via janlgordon, Mike Ellsworth

Social Consumers and the Science of Sharing [INFOGRAPHIC] | information analyst | Scoop.it

From mashable.com - October 29, 2011 12:02 PM

This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.

"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!

The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.

The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."

Intro:

If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?

What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?

Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.

****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.

But regardless of what kind of consumer you’re trying to reach or what you’re selling,

****your SEO better be top notch — search is the most important influence on the web.

The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.

You'll find some amazing statistics this is definitely worth your time.

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

http://mashable.com/2011/10/25/social-consumer-sharing-infographic/

Via janlgordon, juandoming

Beth Kanter's comment, November 28, 2011 3:20 PM

I just rescooped this article because I found it in another source, but here I look further into your collection and find it. I'm curating on the topic information overload and coping skills. I believe that curation can help you pay attention. I experienced this myself .. I was a conference. Many people were tweeting. I was tracking it with storify - doing content curation in real time with twitter versus tweeting helped me pay attention, quickly put together a coherrent record of what happened and make it unstandable to people not in the room.

janlgordon's comment, November 28, 2011 3:59 PM

@BethKanter
I have covered a few conferences in real-time and it definitely makes you pay attention on more than one level. Being able to put it in a cohesive manner helping people understand what's happening is an art in itself and something you do very well.

Carla Chapman's curator insight, October 1, 2014 4:49 PM

Are there unintended consequences for compulsively tweeting? Read on....

When Everyone is Tweeting, Who is Paying Attention?

Social Consumers and the Science of Sharing [INFOGRAPHIC]