information analyst
43.8K views | +0 today
Follow
information analyst
Knowledge Management
km, ged / edms, workflow, collaboratif
Your new post is loading...
Your new post is loading...
Rescooped by michel verstrepen from Curation, Social Business and Beyond
Scoop.it!

Here's A Content Marketing Plan That Delivers Results! [Infographic included]

Here's A Content Marketing Plan That Delivers Results! [Infographic included] | information analyst | Scoop.it
From www.convinceandconvert.com - February 25, 2012 12:03 PM

I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.

 

**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond  topic.

 

Here are a few highlights from the article:

 

He compares selecting and producing content to what he calls "bricks" and "feathers".

 

Bricks are referred to as research reports

 

**are larger content productions such as research reports, events, white papers        .

    video series, mobile apps, etc

 

**have the potential to make a larger splash when executed and promoted correctly.

 

Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.

 

**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.


The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.

 

Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"

 

Read article and see infographic here: [http://bit.ly/A6NhFb]


Via janlgordon
more...
Beth Kanter's comment, February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment, February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment, February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
Sign up to comment
Rescooped by michel verstrepen from Curation, Social Business and Beyond
Scoop.it!

Pervasive Connectivity & What We Can Do on the Web Will Shape Our Lives!

Pervasive Connectivity & What We Can Do on the Web Will Shape Our Lives! | information analyst | Scoop.it
From rossdawsonblog.com - September 6, 2011 9:47 PM

Absolutely fascinating!

 

Intro:

 

In 2008 the number of devices connected to the Internet surpassed the number of people connected, and in 2020 there will be 50 billion things connected, 7 times the world’s population, according to Dave Evans of Cisco.

 

The infographic below highlights some of the key features of the Internet of things, including the pace of growth, how external data can be aggregated so that your alarm clocks, cars, and coffee makers make decisions to fit with your schedule, and that some cameras and computers are now just a cubic millimeter.

 

An amazing statistic is that by end of 2011, 20 typical households will generate more Internet traffic than the entire Internet in 2008. That is slightly unbelievable, and I would like to know how they define ‘typical’ and what data is generated for Internet communication.

 

However it is important to recognize that the Internet of things is one of the most important ways to understand our connected future. Pervasive connectivity, and the amazing things we will be able to do with that, will shape our lives.

 

http://rossdawsonblog.com/weblog/archives/2011/09/the-internet-of-things-will-dwarf-the-internet-of-people.html


Via janlgordon
more...
Tom George's comment, September 6, 2011 1:48 PM
Hey Jan,

I hope you had a great Labor Day weekend. Hope to see you share some content soon? That is on Internet Billboards! LOL Nice curation as usual. Thanks Tom
Sign up to comment
Rescooped by michel verstrepen from Curation, Social Business and Beyond
Scoop.it!

The New Facebook: A Platform For Human Storytelling

From www.briansolis.com - September 23, 2011 11:38 PM

Great piece by Brian Solis who is one of my favorite people.....he never disappoints.

 

This sums it up and it's profound - Facebook has the social graph and this hits all of us where we live:

 

“Timeline is the story of your life,” said Mark Zuckerberg “All your stories, all your apps, express who you are.”

 

For those who focus on the debate between Facebook, Google Plus and Twitter are missing the true story. Today at Facebook’s f8 developer conference we  were reminded of the what the story really is,

 

It's about you and me............

 

Excerpt:

 

“For the first time ever in a single day we had 500 million people use Facebook” –

 

Mark Zuckerberg

 

 

No, it’s not about features, capabilities, or the number of users.

 

Profound!

 

We were reminded about the power of something much more important, our experiences, relationships, the content we create and share and how each paint a picture of who we are as individuals.

 

Today Facebook introduced features for its users and developers alike that position Facebook not as a social network, but instead as a platform for storytelling and meaningful engagement. How is this different than the profile you’ve come to know over the years?

 

The team at Facebook explains…

 

Timeline is a new kind of profile, one that lets people tell their story in a visually-rich and artistic fashion. In addition to aesthetics, Timeline is essentially a social home page for all that moves you, from media to experiences to people.

 

The biggest difference you’ll notice is presentation. Starting with the substantial image that you choose to depict your persona, the new format essentially turns your profile into a Flipboard-esque (magazine) pictorial rich with updates, content, and connections…all designed to tell your story, your way. Don’t be confused by the name however, Timeline is much more than that, it’s essentially a storyboard for your digital and real life as told by what you share and what others share with you.

 

http://www.briansolis.com/2011/09/the-new-facebook-a-timeline-for-personal-discovery/

 

 


Via janlgordon
more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn