5 Reasons Content Discovery Tools Need a Human Touch | information analyst | Scoop.it

 

I really liked this article by Romain Goday from Darwin Ecosystem about content discovery tools and particularly the way he described the element of the "human touch" and why they go hand and hand.

 

His description of the human part of the equation eloquently describes the process of a content curation.

 

Intro:

 

Content discovery tools have been trending towards taking over an increasing part of the selection process by filtering out information.

 

Content Selection Should Remain a Vital Part of the User Experience

 

Excerpt:

 

While tools carry the advantage of computing and aggregating information quickly on the user’s behalf, the user possesses a number of natural skills that tools cannot adequately take the place of.

 

Here are a few of the most important ones, as they relate to selecting and identifying relevant content:

 

Users are contextual thinkers:

 

The relevance of a piece of information depends highly on the context of the informational need.

 

The motivation and goal of the user determines what information is important and what information is not.

 

Users possess relevant expertise: The user’s expertise helps them to predict the implications of a particular event.

 

It also allows the user to identify anomalies that take place in the usual development of an event based on their experience with the topic.

 

Users make sense of patterns: The human brain can easily understand the relationships between multiple events.

 

This ability to interpret patterns is critical to understand and identify what is going on and how it’s developing.

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

Read full article:  [http://bit.ly/sUQxGs]


Via janlgordon, catspyjamasnz