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Depuis Facebook, il n’y a plus que trois ou quatre amis d’amis entre chaque individu, et les révoltes s’accélèrent Cela … Via Pierre Wouters 
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![John Hagel: Resolving the Trust Paradox [re: biz stories] | information analyst | Scoop.it](https://img.scoop.it/LOOHZ1yXdI6H6r_HtaTzaTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I love paradox, as anyone can tell from the name of the research center that I run with John Seely Brown in Silicon Valley – the Center for the Edge. Paradox is basically a puzzle, often juxtaposing two elements that...
This post by John Hagel goes under the category of "Thinking better about biz storytelling."
Sharing stories builds trust. This is a wonderful thing. But as John shares, it's a double-edge sword. Here's the paradox the author discusses: "In a nutshell, here’s the paradox. Everyone thinks that trust is important. Yet, at the same time, trust in individuals and institutions is eroding."
What does this mean to you as you share your business stories? "It turns out that the very practices that helped us to build trust in the past are now contributing to the erosion of trust," says Hagel.
He then discusses new approaches to building trust: vulnerability, will, being forward-looking, and others.
This article is a must read to be able to respond to today's always shifting business landscape. And so can more consciously work with your stories to keep you successful.
's comment February 24, 2012 8:47 PM
Thanks for re-scooping this Jan! Glad you liked it. Cheers :)
's comment February 26, 2012 11:08 PM
Thanks for re-scooping this Susan! Have a wonderful week :)
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If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. A new algorithm launched on October 26, 2011.
There were strong arguments for and against the change. Although Klout stated “a majority of users will see their scores stay the same or go up”, there seems to be more that dropped than not. Many saw a drop of of 15+ points. My personal score dropped 19 points. I am yet to receive an explanation or a response to my email from Klout as to the change and to several other very important questions I asked them.
As Danny Brown summarized in the article, “Is Klout Using Our Privacy to Violate our Privacy?” there are concerns that Klout is creating and publicly publishing profiles of minors set to private on Facebook for people who haven’t ever signed up for Klout... Via Martin Gysler
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10 social media tools that offer easy ways to keep track of your social media influence and help measure your social media marketing results. Via Frédéric DEBAILLEUL
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Cet outil mesure toutes les statistiques de partage d'une page sur les réseaux sociaux.
Il permet ainsi de visualiser la performance de vos contenus, au regard de ceux de la concurrence... Via @AnneDiscart
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Whether you like it not, Klout, Kred, PeerIndex, and Radian6 are measuring your social capital — not your influence but your potential for it. Altimeter Group’s principal analyst Brian Solis today releases a free report that explains why influence is largely misunderstood, and breaks down what 14 of the top measurement services are really good for. It eradicates consumer myths about one of social media’s hottest trends, and gives brands an action plan for making money with these tools.
You can see and download “The Rise Of Digital Influence” report on Slideshare, or check it out here along with my key takeaways and analysis of why these products are flawed now but have big potential.
Read more: http://techcrunch.com/2012/03/21/klout-kred-peerindex-radian6/ Via Martin Gysler
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Véritables chevilles ouvrières du web 2.0, les "influenceurs" font la pluie et le beau temps sur internet : billets ravageurs, expertises et avis qui font autorité, générations de nouvelles tendances... Qu'ils soient blogueurs ou membres actifs de réseaux sociaux, leur avis compte et modifie de plus en plus le comportement de leur communauté de "suiveurs". A l'heure où les interactions entre plateformes communautaires amplifient leur pouvoir, les entreprises doivent prendre en compte et analyser leurs interventions, et ce à plusieurs niveaux de leurs activités : marketing, relations clients, suivi de leur e-réputation, etc. Mais qui sont ces influenceurs ? Et comment les suivre ? Via Frédéric DEBAILLEUL, Laurent Blanquer
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I posted this a few weeks ago, I'm sure not everyone saw it and it is definitely worth posting again. Lots of information and strategy.
Nine ways to make curation work for your brand.
Become a Content Curation King
Sean Carton | August 29, 2011
"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one).
Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience.
Making curation work for your brand is a lot easier said than done. As countless would-be content curation kings (and queens) have found out, just gathering a lot of links together doesn't guarantee anything except that you'll spend a lot of time curating links. You need to commit resources to both curation and promotion if you're going to be successful. And that's just the first step. To truly succeed as a curator, you need to think like a curator (not just an aggregator) and keep the following in mind:
http://www.clickz.com/clickz/column/2104954/content-curation-king
Via janlgordon
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