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Rescooped by michel verstrepen from Curation, Social Business and Beyond
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Content Curation: Corporate Versus Small Business Curation

From www.youtube.com - October 29, 2011 10:16 PM

In this video, natural language processing expert Russell Wright from Theme Zoom explains the difference between premium curation for corporations and curation for small businesses.

 

There is some very good information for small businesses.

 

Here are a few things Russell talks about:

 

He suggests tools for aggregating information, (he mentions Curata a lot for corporations and he has a relationship with them and it almost seems like he's plugging them a lot, but stick with it, you might find one or two things that will help you along the way).

 

Here are a few things he talks about:

 

**how to have the right site architecture for good SEO

 

**adding context, how to use curation to show your expertise using the monitization model, he explains this in more detail.

 

**Provide a better valued insight or create a new conversation, give your opinion on the content you're curating, find a  creative way to add meaning without going overboard.

 

**You have to be clear about what service you're providing, reduce your topics and themes by only having 4 or 5 keywords so you are continually providing valuable information to your audience.

 

**Don't be too broad, match your topic with your brand message.

 

http://www.youtube.com/watch?v=UV--va4x2n0


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Rescooped by michel verstrepen from Curation, Social Business and Beyond
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Answer Sites Can Be a Content Research Gold Mine

Answer Sites Can Be a Content Research Gold Mine | information analyst | Scoop.it
From www.verticalmeasures.com - September 6, 2011 9:48 PM

 

Great article on how to find hidden treasures using answer sites, a great resource for finding content.

 

Written August 25th, 2011 • By: Arnie Kuenn • Content Marketing

 

"Answer sites might just be the perfect marriage of social media and search."

 

 The basic concept behind an answer site is that people can post a question hoping to get it answered by someone knowledgeable in the subject matter. The answers can be powered by public knowledge with consensus determining the “best” answer. Answer sites offer users the ability to be both the inquisitor and the expert.

 

Generally, in human — shall we say, analog — interaction, we can answer each others questions based on our personal experiences. Answer sites make it possible to do this on a massive scale. This often means that the turnaround for a question is relatively fast; many questions get answers in less than a day. In fact, most questions have already been asked and answered, so getting an answer to common questions can be almost instant.

 

http://www.verticalmeasures.com/content-marketing-2/answer-sites-can-be-a-content-research-gold-mine/


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Rescooped by michel verstrepen from Curation, Social Business and Beyond
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Search Results and Quality Content is an Oxymoron

Search Results and Quality Content is an Oxymoron | information analyst | Scoop.it
From directmarketingobservations.com - August 23, 2011 1:13 AM

This is a glitch in search today but someone is building a better mousetrap and we just have to live with the noise for the time being.

 

Hopefully those of us who curate are helping people find good, relevant pieces on a particluar topic as things evolve.

 

Intro:

 

Like it or not we are a search driven society. Thus this post could have easily been titled, "Content for content's sake" or "Crappy content for search engines", or "The difference between worthle.

 

 Good content takes time. Good content that we may value, may take even longer to produce and in some cases may take longer to find. Why? If the person who has authored it has not written equally for search engines as well as for their audience, and if it doesn’t possess the ”right” linkage and properties that meet Google’s search algoritham-it may fall quietly by the wayside. Thus we have more noise than signal and more of a glut of worthless, search friendly content.

 

http://directmarketingobservations.com/2011/08/15/search-quality-content-is-an-oxymoron/?blogsub=confirming#subscribe-blog


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Rescooped by michel verstrepen from Curation, Social Business and Beyond
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Answer Sites Can Be a Content Research Gold Mine

Answer Sites Can Be a Content Research Gold Mine | information analyst | Scoop.it
From www.verticalmeasures.com - September 6, 2011 9:44 PM

 

Great article on how to find hidden treasures using answer sites, a great resource for finding content.

 

Written August 25th, 2011 • By: Arnie Kuenn • Content Marketing

 

"Answer sites might just be the perfect marriage of social media and search."

 

 The basic concept behind an answer site is that people can post a question hoping to get it answered by someone knowledgeable in the subject matter. The answers can be powered by public knowledge with consensus determining the “best” answer. Answer sites offer users the ability to be both the inquisitor and the expert.

 

Generally, in human — shall we say, analog — interaction, we can answer each others questions based on our personal experiences. Answer sites make it possible to do this on a massive scale. This often means that the turnaround for a question is relatively fast; many questions get answers in less than a day. In fact, most questions have already been asked and answered, so getting an answer to common questions can be almost instant.

 

http://www.verticalmeasures.com/content-marketing-2/answer-sites-can-be-a-content-research-gold-mine/


Via janlgordon
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Rescooped by michel verstrepen from Curation, Social Business and Beyond
Scoop.it!

Search Results and Quality Content is an Oxymoron

Search Results and Quality Content is an Oxymoron | information analyst | Scoop.it
From directmarketingobservations.com - August 22, 2011 2:45 PM

This is a glitch in search today but someone is building a better mousetrap and we just have to live with the noise for the time being.

 

Hopefully those of us who curate are helping people find good, relevant pieces on a particluar topic as things evolve.

 

Intro:

 

Like it or not we are a search driven society. Thus this post could have easily been titled, "Content for content's sake" or "Crappy content for search engines", or "The difference between worthle.

 

 Good content takes time. Good content that we may value, may take even longer to produce and in some cases may take longer to find. Why? If the person who has authored it has not written equally for search engines as well as for their audience, and if it doesn’t possess the ”right” linkage and properties that meet Google’s search algoritham-it may fall quietly by the wayside. Thus we have more noise than signal and more of a glut of worthless, search friendly content.

 

http://directmarketingobservations.com/2011/08/15/search-quality-content-is-an-oxymoron/?blogsub=confirming#subscribe-blog


Via janlgordon
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