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Scoop.it!
Cet article vise à expliciter des astuces permettant d’alpaguer les internautes et de provoquer en eux une réaction que vous souhaitez : l’engagement. Comment ? En instaurant un effet domino inconscient. Via Pascal STIEVENARD 
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Scoop.it!
"A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger, a group of people who share an interest, a craft, and/or a profession. Over the last year or so, the term communities of practice has entered the social media buzzword lexicon along with virtual collaboration, engagement, platforms, and Enterprise 2.0. Senior leaders want to establish them, new employees are being told to join them, and middle managers are being told to support them, but what, exactly are they?" Steve Radick Via k3hamilton, Gust MEES
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