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Scoop.it!
Every researcher wants to have impact. If research sits in a drawer, unused and unappreciated, nobody’s happy — not researchers and certainly not the organizations they support. Making research… 
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Scoop.it!
From
uxmag
Incorporating quantitative measures and eye tracking into your next usability test can provide the foundation for a more mature approach to measuring usability. Numbers are powerful and offer a simple way to communicate usability findings and speak a language that executive stakeholders understand.
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Scoop.it!
Up-front User Research is a form of Product Procrastination. It’s busy-work, it’s a way to avoid making hard decisions. It delays the need to make something tangible. I know I shouldn’t be saying…
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