information analyst

Simon Staffans:  "If I had a euro for every time I’ve heard someone lambaste a buyer, a producer, a commissioner or a head of programming for ”not getting it”, I would have … well, quite a few euros" ...

Couldn't agree more about the need to give direction and purpose. No longer can communicators get away with leaving the gaps for the audience to fill for themselves.  You need to answer the question, define the desired outcome and map out the journey warts and all.

Lovely words from our very own Simon Staffans

Some great advice ....

"[...]"I used the Mona Lisa metaphor to explain this problem when talking to one producer. It’s a fact that a big percentage of visitors of the Louvre go to the museum to see the famous Leonardo Da Vinci painting and only visit the corridors from the main entrance to the Mona Lisa room and back. But the Louvre has many other corridors and exhibition rooms that are not that popular: they are only seen by a small portion of the museum visitors.

My advice to that producer, at the time, was: focus on your Mona Lisa, the core story, characters and elements of your project, and the “corridors” that lead to that core element. Don’t try to set up the full Louvre with its dozens of rooms and corridors, especially if your resources are limited. Down the line, if you succeed with your initial approach, you will be able to add another room or another corridor. [....]"