information analyst
43.8K views | +2 today
Follow
information analyst
km, ged / edms, workflow, collaboratif
Your new post is loading...
Your new post is loading...
Scooped by michel verstrepen
Scoop.it!

Agile is Dead

Agile is Dead | information analyst | Scoop.it
Are you an IT consultant or contractor?  Agile Software Development work is dead.  If you practice that, you are a doorstop.  If you manage that way, you are a boat-anchor.  The wave has ended, it is
Ides De Vos's curator insight, July 1, 2016 3:59 AM
A good example of the archetype Limith to growth when you don't stick to the initial principles
Rescooped by michel verstrepen from SOCIAL MEDIA, what we think about!
Scoop.it!

Branding Is About Creating Patterns, Not Repeating Messages

Branding Is About Creating Patterns, Not Repeating Messages | information analyst | Scoop.it

In the latest Method 10x10 piece, principal Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than a single, monolithic message.


Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value?

 

Brands as Patterns

We all know that brands are increasingly accessed digitally, but a less considered consequence is that the interface through which a brand is accessed has become a primary identity element...


Via Martin Gysler
No comment yet.
Rescooped by michel verstrepen from Mindfulness and Meditation
Scoop.it!

Multitasking Loses Its Cool; Mindfulness Is Now In

Multitasking Loses Its Cool; Mindfulness Is Now In | information analyst | Scoop.it
The pendulum has swung away from multitasking and in another direction, say a new breed of leadership training providers. Mindfulness is now a key to success.

Via Brenda M. Bomgardner, The BioSync Team
No comment yet.
Rescooped by michel verstrepen from SOCIAL MEDIA, what we think about!
Scoop.it!

Social Media Analytics: Three lessons for success

Social Media Analytics: Three lessons for success | information analyst | Scoop.it

Last week I had the opportunity to present my views on social media analytics at Business Insider’s Social Media Analytics conference (you can view the slides from my presentation here). The lessons I presented were based on my own experience, both based on my work at SAP but also on discussions with my peers in the industry. They were centered around the following three key takeaways:

 

1. Differentiate, but be consistent

Although this sounds like an oxymoron, defining a consistent social media analytics framework can help create a common vocabulary and allow you to learn by being able to consistently compare across your various campaigns. There are three key dimensions as shown on the chart above...


Via Martin Gysler
No comment yet.