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"This hot whiteboard illustration of the nuances of social media is going the distance. After sharing it on Facebook & Pinterest, it now appears here in a new context, Transliteracy."
Librarians gathered together for a one-day conference on ARLD Day 2012 (27 April) in Minnesota to engage, discuss and connect on the theme “Transliteracy: Constructing Knowledge and Networks and more.
____________________________
“Transliteracy is the ability to communicate meaning between media. ...Transliteracy helps us promote literacy across technological barriers.” ____________________________
Lane Wilkinson, Assistant Professor and reference and instruction librarian at the University of Tennessee at Chattanooga, advocated a new literacy taxonomy in his keynote presentation. Lane shared his views on "What is Transliteracy?
See the full presentation with slides & audio, via the original article link here. Via Sue Thomas, Deb Nystrom, REVELN 
Deb Nystrom, REVELN's comment,
July 24, 2012 3:08 PM
I shared this on Facebook & Pinterest, but it also belongs elsewhere too, obviously. Thanks for the inclusion.
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A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]
Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.
For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.
Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/ Via Martin Gysler, Robin Good
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Twitter has taken its Tweetdeck app offline after an apparent bug has possibly given some Tweetdeck users access to others' accounts. Via Gust MEES
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Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]
Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.
Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ Via Martin Gysler
Neil Ferree's curator insight,
October 20, 2013 10:33 AM
Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business
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This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.
He asks us to know the enviornment before we start posting and promoting. Here's an excerpt:
The Pinterest Stream And Fools Gold
Avoid Self Promotion:
"Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion".
Here are the takeaways:
My advice here is going to be the same advice I give people in any new social network... go have some fun first.
**Be social. Get to know the community, the lay of the land. The rest will sort itself out.
**The first thing that happens when the real estate community for example, "discovers" a new social media site is they focus on the media, not the social. This is a mistake. It leads to mining in the wrong streams.
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://www.jeffturner.info/pinterest/] Via janlgordon
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We’re almost halfway through our 12 Days of Christmas—er, SEO—and I want use my day to talk about five golden link finds that can help your link development efforts. I know, I know, we do a link-up post each month, but this a different kind of list.
Golden Link #1 Mentionmapp is a simple tool to help you discover groups of people that Twitter users connect with the most. Simple: Enter a Twitter handle and watch a map of connections appear. Thicker lines indicate more interactions and recent mention between individuals... Via Martin Gysler, Anise Smith
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From
wpmu
I’m on a FeedBurner roll at the moment. Yesterday I showed you how you can tweet out new posts using FeedBurner. And today I thought it would be good to run through all of the useful settings that FeedBurner has to offer. If you’re not a FeedBurner user (hint: you really should be), I’m afraid that the majority of this article is not for you.
It took me rather a long time to realize that there is a lot more to FeedBurner than meets the eye. I would typically register a blog with the service and move on with my day. But it’s worth spending a few minutes on your options.
Via Martin Gysler
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Each one of us generates vast amounts of data — emails, phone calls, social networking, photos, text messages, videos, browsing, purchasing and more.
Our data create a new form of identity, what you might call a Virtual Self – a concept that will determine the future of the web. Via The Digital Rocking Chair, Pippa Davies @PippaDavies
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Food for thought from Toddi Gutner for Business2Community:
I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:
****Are You Mobilizing Communities or Just a Voice in the Crowd?
I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)
It's a juggling act but one I think we're all experiencing on one level or another.
Excerpt:
Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.
This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:
This is what particularly caught my attention:
**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?
**They can be positive, negative or have a perverse effect contrary to what was originally intended.
****So are there any unintended consequences to compulsively tweeting from an event or otherwise?
This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.
One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and
**related ability for analytic thought will be reduced to nanoseconds.
I'd love to hear your Thoughts?
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read the full article: [http://bit.ly/vNC1cn] Via janlgordon, Mike Ellsworth
Beth Kanter's comment,
November 28, 2011 3:20 PM
I just rescooped this article because I found it in another source, but here I look further into your collection and find it. I'm curating on the topic information overload and coping skills. I believe that curation can help you pay attention. I experienced this myself .. I was a conference. Many people were tweeting. I was tracking it with storify - doing content curation in real time with twitter versus tweeting helped me pay attention, quickly put together a coherrent record of what happened and make it unstandable to people not in the room.
janlgordon's comment,
November 28, 2011 3:59 PM
@BethKanter
I have covered a few conferences in real-time and it definitely makes you pay attention on more than one level. Being able to put it in a cohesive manner helping people understand what's happening is an art in itself and something you do very well. 
Carla Chapman's curator insight,
October 1, 2014 4:49 PM
Are there unintended consequences for compulsively tweeting? Read on....
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Expert Labs has released version 1.0 of ThinkUp, a program that lets people archive, search, and analyze their activity on Twitter, Facebook, and Google+. And if you ask me, this is a big deal.
ThinkUp, the free, open-source brainchild of programmer and Lifehacker founder Gina Trapani, keeps track of what you've done online. It extracts the data from the walled gardens that house more and more of people's digital lives then replants it in your own garden.
Via Martin Gysler
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Two weeks ago today, Google released “Ripples” for Google+ and most of the world went on with their daily activities. Personally I thought it was just another one of those features that was interesting but nothing I could really use. That was until this Whiteboard+ video which I filmed with Rand. Both Rand and I were blown away at the amount of data a Ripple gives you and what you can do with it.
What is a Ripple
The definition of a “ripple effect” is: a spreading effect or series of consequences caused by a single action or event. When it comes to Google+ a Ripple is an interactive diagram that shows how a Google+ post spreads as it’s shared by users. You can find the Ripple of any public post using the dropdown to the right of the post... Via Martin Gysler
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment,
November 12, 2011 7:09 AM
Thank you for your posts
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![Social Media Wars Told in 'Game of Thrones' Style [INFOGRAPHIC] | information analyst | Scoop.it](https://img.scoop.it/4nnFvfHQeM2s2AiQ_XM45Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
From
mashable
Brian Anthony Hernandez: "Social networks often put up their defenses against opposing social platforms. The social media wars are detailed in this Game of Thrones-themed infographic." Via The Digital Rocking Chair
Claudio Gentile's curator insight,
June 3, 2013 4:59 AM
#socialmedia e #transmedia in una #infografica dedicata a #gameofthrones via @D_RockingChair
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Social Networking for Kids - Yoursphere is a safe kids only social networking site. The site is free and is exclusively for children and young people through age 18.
Read more:
Via Gust MEES, Informatics
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A very interesting comparison of several measurement tools and what they really measure. [note mg]
For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.
But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?
It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.
Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/ Via Martin Gysler
Stephen Dale's curator insight,
April 14, 2014 11:56 AM
Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!
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The Twitter Dictionary aka Twittonary provides explanations of various Twitter related words. You can search the entire Twitter Dictionary or by single word using their letter of the alphabet in the list below:
- Read more... Via Gust MEES
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By this time next year we'll all be looking back at 2012 at the explosion of social media inside the workplace as one of the most amazing disruptors we've seen in business. But a lot of people are not well prepared for their new roles in social.... Are you?
Sean is a young guy in his first agency, hired because he understands social, right? Carrie is a little older and has worked in marketing for nearly a decade. Her boss has asked her to take on the department’s social strategy – because she’s senior yet still young enough to get it. Eric is a marketing director and worries that his career might slip away if he doesn’t start building his social profile outside and inside the enterprise.
How do these people find help?
Social media skills are becoming extremely important to employees, yet I think there is a very significant skills gap here....
Via Martin Gysler
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A great use of Twitter's new embed feature to engage in a great discussion via blogs.
Thanks to Martin Gysler for sharing this. Read more: http://mz.cm/xHy0p6 Via Martin Gysler, Ken Morrison
Ken Morrison's comment,
January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing. I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles. 
Renato Xavier - www.renatoxavier.com's comment,
January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
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I'm fascinated with knowlege filtering. I want to be able to control and customize the channels of information I receive. The flip side of this is to be able to control where that information goes.
IFTTT (If this then that) is a simple way to construct your own broad cast system. Almost everything your write or read can be automatically sent to one of the many social systems triggered by this system.
This kind of communication is like a customized pinball machine for your interests. Pull the trigger once and you communicate with a wide audience. There are many more social systems connected to IFTTT than just those in the graphic above. Try it? I certainly am.~ Dennis
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In the latest Method 10x10 piece, principal Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than a single, monolithic message.
Brands as Patterns We all know that brands are increasingly accessed digitally, but a less considered consequence is that the interface through which a brand is accessed has become a primary identity element... Via Martin Gysler
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Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. I want to warn you that is a bad idea.
Although the lights are on and it seems like nobody is home, trust me: there are people there. And they are the very people who can have a huge impact on your blog and business.
Why Google+ isn’t going anywhere
Google+ is designed to draw you away from both Twitter and Facebook. And in time, it could do this.
Yes, Facebook has over 800 million users. People like to state that number and then say “Facebook isn’t going anywhere.” Fair enough. But people do migrate. It happened to AOL. And it could happen to Facebook. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. Via Martin Gysler
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Excerpt from article intro:
With all the content and information cluttering the web, it's a constant struggle to get people's attention online. And with so many different social media channels available to marketers, it's difficult to make your content truly stand out.
As soon as you follow a few hundred Twitter users, a few hundred Twitter users are inundating your Twitter feed with information that may or may not pertain to you. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages?
To help make your content stand out, we've come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+ ... Via Giuseppe Mauriello, Martin Gysler
's comment November 19, 2011 11:23 AM
Another great scoop..I never knew about LinkedIn Answers - what a great business marketing tool.
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Last week I had the opportunity to present my views on social media analytics at Business Insider’s Social Media Analytics conference (you can view the slides from my presentation here). The lessons I presented were based on my own experience, both based on my work at SAP but also on discussions with my peers in the industry. They were centered around the following three key takeaways:
1. Differentiate, but be consistent Although this sounds like an oxymoron, defining a consistent social media analytics framework can help create a common vocabulary and allow you to learn by being able to consistently compare across your various campaigns. There are three key dimensions as shown on the chart above... Via Martin Gysler
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If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. A new algorithm launched on October 26, 2011.
There were strong arguments for and against the change. Although Klout stated “a majority of users will see their scores stay the same or go up”, there seems to be more that dropped than not. Many saw a drop of of 15+ points. My personal score dropped 19 points. I am yet to receive an explanation or a response to my email from Klout as to the change and to several other very important questions I asked them.
As Danny Brown summarized in the article, “Is Klout Using Our Privacy to Violate our Privacy?” there are concerns that Klout is creating and publicly publishing profiles of minors set to private on Facebook for people who haven’t ever signed up for Klout... Via Martin Gysler
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some networks work together better than others. This post helps to clear the tangle.
What's your mix?
What's your mix?