information analyst
43.8K views | +2 today
information analyst
Knowledge Management
km, ged / edms, workflow, collaboratif
Your new post is loading...
Your new post is loading...
Rescooped by michel verstrepen from Internet Marketing Strategy 2.0
Scoop.it!

Creating and Optimizing Google+ Brand Pages: The Complete Guide

Creating and Optimizing Google+ Brand Pages: The Complete Guide | information analyst | Scoop.it
From www.rimmkaufman.com - April 10, 2012 2:03 AM

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]

 

Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

 

For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.

 

Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/


Via Martin Gysler, Robin Good
more...
No comment yet.
Sign up to comment
Rescooped by michel verstrepen from SOCIAL MEDIA, what we think about!
Scoop.it!

7 Ways To Improve Your Social Media Skills And Influence - Forbes

7 Ways To Improve Your Social Media Skills And Influence - Forbes | information analyst | Scoop.it
From www.forbes.com - March 4, 2012 8:20 AM

By this time next year we'll all be looking back at 2012 at the explosion of social media inside the workplace as one of the most amazing disruptors we've seen in business. But a lot of people are not well prepared for their new roles in social.... Are you?

 

Sean is a young guy in his first agency, hired because he understands social, right? Carrie is a little older and has worked in marketing for nearly a decade. Her boss has asked her to take on the department’s social strategy – because she’s senior yet still young enough to get it. Eric is a marketing director and worries that his career might slip away if he doesn’t start building his social profile outside and inside the enterprise.

 

How do these people find help?

 

Social media skills are becoming extremely important to employees, yet I think there is a very significant skills gap here....

 

Read  more: http://www.forbes.com/sites/haydnshaughnessy/2012/01/09/seven-ways-to-improve-your-social-media-skills-and-influence/


Via Martin Gysler
more...
No comment yet.
Sign up to comment
Rescooped by michel verstrepen from An Eye on New Media
Scoop.it!

Answers to 43 Questions About Search, Social, Content, Conversions and More

Answers to 43 Questions About Search, Social, Content, Conversions and More | information analyst | Scoop.it
From www.seomoz.org - January 25, 2012 8:26 PM

A great use of Twitter's new embed feature to engage in a great discussion via blogs.

 

Thanks to Martin Gysler for sharing this.

Read more: http://mz.cm/xHy0p6


Via Martin Gysler, Ken Morrison
more...
Ken Morrison's comment, January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing.
I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles.
Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Sign up to comment
Rescooped by michel verstrepen from SOCIAL MEDIA, what we think about!
Scoop.it!

4 Key Criteria to Build Your Dream Blog

4 Key Criteria to Build Your Dream Blog | information analyst | Scoop.it
From www.problogger.net - December 28, 2011 7:28 AM

Have you wanted to start a blog, a website or an online business, but you’re not sure where to begin? Are you already putting in the hard yards to build one or the other or both, but you’re not sure if it’s going where you want it to go?

 

Building blogs and online businesses is very exciting, but it’s a very challenging endeavor as well. Whilst the excitement helps, some days it’s never enough to prepare you for just what it takes to be successful, as always there’s so much to do...


Via Martin Gysler
more...
Tom George's comment, December 28, 2011 8:38 AM
Good one Martin thanks for sharing this today.
Chuck Bartok's comment, December 28, 2011 11:39 AM
Appreciate your curations. Have posted to our Network Blog Community.
Sign up to comment
Rescooped by michel verstrepen from SOCIAL MEDIA, what we think about!
Scoop.it!

Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | information analyst | Scoop.it
From www.simplybusiness.co.uk - March 14, 2012 7:49 PM

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]

 

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

 

Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


Via Martin Gysler
more...
Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business
Sign up to comment
Rescooped by michel verstrepen from Curation, Social Business and Beyond
Scoop.it!

Here's A Content Marketing Plan That Delivers Results! [Infographic included]

Here's A Content Marketing Plan That Delivers Results! [Infographic included] | information analyst | Scoop.it
From www.convinceandconvert.com - February 25, 2012 12:03 PM

I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.

 

**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond  topic.

 

Here are a few highlights from the article:

 

He compares selecting and producing content to what he calls "bricks" and "feathers".

 

Bricks are referred to as research reports

 

**are larger content productions such as research reports, events, white papers        .

    video series, mobile apps, etc

 

**have the potential to make a larger splash when executed and promoted correctly.

 

Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.

 

**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.


The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.

 

Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"

 

Read article and see infographic here: [http://bit.ly/A6NhFb]


Via janlgordon
more...
Beth Kanter's comment, February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment, February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment, February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
Sign up to comment
Rescooped by michel verstrepen from Curation, Social Business and Beyond
Scoop.it!

Bundlepost - A Content Management Tool That Creates Results

From www.youtube.com - January 13, 2012 1:07 PM

My friend Robert Caruso has created Bundlepost, an amazing tool to help you find relevant, interesting, and valuable content.

 

This video tells you how Bundlepost works. It helps you to manage and post content effeciently so you can spend the rest of the time engaging and doing business.

 

He explains how it works, how to set it up, what is  what is isn't and the many benefits it provides.

 

This tool is definitely something you should take a look at.

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See Video here: [http://bit.ly/wegCAI]


Via janlgordon
more...
Beth Kanter's comment, January 19, 2012 12:29 AM
Ah, this is the tool you shared!
Sign up to comment
Rescooped by michel verstrepen from Social Media Optimization & Search Engine Optimization
Scoop.it!

5 Golden Links for Link Building and Beyond | Outspoken Media

5 Golden Links for Link Building and Beyond | Outspoken Media | information analyst | Scoop.it
From outspokenmedia.com - December 17, 2011 2:41 PM

We’re almost halfway through our 12 Days of Christmas—er, SEO—and I want use my day to talk about five golden link finds that can help your link development efforts. I know, I know, we do a link-up post each month, but this a different kind of list.

 

Golden Link #1

http://mentionmapp.com

Mentionmapp is a simple tool to help you discover groups of people that Twitter users connect with the most. Simple: Enter a Twitter handle and watch a map of connections appear. Thicker lines indicate more interactions and recent mention between individuals...


Via Martin Gysler, Anise Smith
more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn