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information analyst
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Simon Staffans: "If I had a euro for every time I’ve heard someone lambaste a buyer, a producer, a commissioner or a head of programming for ”not getting it”, I would have … well, quite a few euros" ...
Couldn't agree more about the need to give direction and purpose. No longer can communicators get away with leaving the gaps for the audience to fill for themselves. You need to answer the question, define the desired outcome and map out the journey warts and all.
Lovely words from our very own Simon Staffans