information analyst

I really like this article about the "why" and the "how-to" think differently about content creation.  I really like that the author includes quotes from people in the industry to back up her thoughts.1. Don't build on rented land -Social media is great....if you have a plan to get them to your home page.2. Help, not hype, your customer

Don't be yelling '"Buy this! Buy this!"  Be truly helpful

3. Write what people want to read, not what you want to write

Take the focus off of yourself if you want to win their trust!
4. Reference industry influencers
Help people know that you are always learning from the top minds in your industry.  Also, it will help your search engine juice!

5. Create content for all types of readers

 Help your customers feel at home in their community.  Think of ways to add value to their lives outside of your store.  The author gives an example of a real estate broker who made a blog about great pizza places.

6. There is more to content than links

Links are very important.  But don't let it blind you!  

7. Don't forget the "marketing" in content marketing

Don't be afraid to promote your content!  If it is important enough to create, it is important enough to promote! "If you don't promote it, Nobody will ever read it!" 

If you are shy, the author suggests writing something like this:

"Hey there folks, I just wrote up a quick post about some cool local resources I've been working on recently. If you have a moment, take a quick peek and let me know what you think. I'm just getting started with this whole content marketing thing, so any feedback you can give me will be greatly appreciated. Here's the link, thanks!"

8. It's all about relationships

Be an active team player.  Promote other writers' content.  This is important.  Engage!

9. Think like a publisher
Go to a book store and look at books and magazines.  Make your content look and feel like great traditional publishing.

Your job is to engage, entertain and inform!  Don't forget that

10. Use other sites to find out what kind of content people want

My worst workout of the year so far was the time when I was listening to John Hantsch's podcast on this topic.  I was continually stopping to type out notes.  I am excited to dig into this free digital book.

John Jantsch is one of my favorite content creators and authors.  He shares so much practical content with achievable action sets. I fully understand why American Express promotes him as a great resource for helping small and medium size businesses.  Huge businesses love him also, but his target audience is busy small business owners.

My worst workout of the year so far was the time when I was listening to John Hantsch's podcast on this topic.  I was continually stopping to type out notes.  I am excited to dig into this free digital book.

John Jantsch is one of my favorite content creators and authors.  He shares so much practical content with achievable action sets. I fully understand why American Express promotes him as a great resource for helping small and medium size businesses.  Huge businesses love him also, but his target audience is busy small business owners.