information analyst

I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.

**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond  topic.

Here are a few highlights from the article:

He compares selecting and producing content to what he calls "bricks" and "feathers".

Bricks are referred to as research reports

**are larger content productions such as research reports, events, white papers        .

    video series, mobile apps, etc

**have the potential to make a larger splash when executed and promoted correctly.

Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.

**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.

The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.

Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"

Read article and see infographic here: [http://bit.ly/A6NhFb]

This  very informative article was written by Shobha-Atre for Fulltraffic blog

"Content curation can and WILL  play a vital role in advertising your business and providing greater exposure to your products in the market."

Here's what caught my attention - a few takeaways:

Content curation helps in defining a niche target audience and providing content relevant to their needs.

It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.

In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.

Brand building can be a huge exercise and also challenging for many companies at the same time.

However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.

It saves valuable time and effort of the online users in searching for enormous amount of information on the web.

Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.

Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.

Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read full article here: [http://bit.ly/s1py23]

This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.

Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem

"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"'

Here's what caught my attention:

****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs[2]. And the reality is that “Alternative Attention sources” simply don’t exist.

The Scoopit team agrees!

My input:

****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -

**Know your audience

**Know their pain points

**Find and select the best content, add your own opinions, information or anything that will provide more value for your audience

**Select only the best content, don't just aggregate links that add to the noise

**Become a trusted resource - many opportunities will come to you, it's your time to shine

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read full article here: [http://bit.ly/tF0opI]

Interesting and very informative piece by Brian Solis for Social Media Today.

This is part 6 of a series of posts where Brian introduces his new Book The End of Business as Usual.  

I must tell you that if you haven't gotten a copy of this book, you should, it is excellent, timely and relevant!

To paraphrase - social media is becoming part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today,

****much of what we see is merely the beginning of something that will one day become something far more important than the medium itself.

****it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.

To demonstrate the point, there are some profound findings from the recently released Nielsen Social Media Report.

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

http://bit.ly/o0nGrH