iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
Teaching and learning in the 21st Century - meeting the pedagogical challenges of digital learning and innovation for the iGeneration
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TCEA Membership Is FREE  until May 10 - sign up now - free access to educator resources, webinars, and much more!

TCEA Membership Is FREE  until May 10 - sign up now - free access to educator resources, webinars, and much more! | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
It's Teacher Appreciation Week! From May 6-10, any educator can get a FREE TCEA membership and enter to win a $50 Amazon gift card!
yashdixit977@gmail.com's curator insight, Today, 4:03 AM

Digital marketing for books, especially through social media, can be a powerful tool for authors and publishers to connect with their audience and promote their work. Here are some strategies specific to social book marketing:

  1. Identify Your Audience: Understand who your target readers are. Which social media platforms do they frequent? What kind of content do they engage with?

  2. Create Compelling Content: Share engaging content related to your book. This could include excerpts, behind-the-scenes glimpses, author interviews, or discussions on related topics. The key is to provide value and generate interest.

  3. Utilize Visuals: Visual content tends to perform well on social media. Share eye-catching graphics, book covers, or even short book trailers to grab attention.

  4. Engage with Your Audience: Social media is all about interaction. Respond to comments, answer questions, and engage in discussions with your followers. Building a community around your book can lead to loyal readers and word-of-mouth promotion.

  5. Run Contests and Giveaways: Contests and giveaways can generate excitement and encourage people to share your content. Offer free copies of your book or other related prizes in exchange for likes, shares, or comments.

  6. Collaborate with Influencers: Identify influencers or bloggers in your book's genre or niche and reach out to them for collaborations. They can help you reach a wider audience and lend credibility to your book.

  7. Utilize Paid Advertising: Social media platforms offer targeted advertising options that can be highly effective for promoting books. Consider running targeted ads to reach users who are likely to be interested in your book based on their demographics, interests, and online behavior.

  8. Create a Consistent Brand Presence: Maintain a consistent brand voice and aesthetic across all your social media channels. This helps to establish your author brand and makes it easier for readers to recognize and engage with your content.

  9. Harness the Power of Hashtags: Use relevant hashtags to increase the visibility of your posts and reach users who are searching for content related to your book's genre or topic.

  10. Track and Analyze Results: Use social media analytics tools to track the performance of your campaigns and identify what's working and what's not. This data can help you refine your strategies and optimize future campaigns.

shavanpanwar556@gmail.com's curator insight, Today, 4:03 AM
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Here are some key components of digital marketing: Search Engine Optimization (SEO): The process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (non-paid) traffic your website receives. Content Marketing: Creating and promoting content assets such as blog posts, infographics, videos, and eBooks to generate brand awareness, traffic growth, lead generation, and customers. Social Media Marketing: The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Popular platforms include Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Email Marketing: Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, events, and to direct people towards the business's website. Pay-Per-Click (PPC): A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords. Affiliate Marketing: A type of performance-based advertising where you receive commission for promoting someone else's products or services on your website. Marketing Automation: Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. Analytics: Digital marketing also requires you to measure your efforts and analyze data to see what's working and what isn't. Tools like Google Analytics help you track your website traffic, user behavior, and other important metrics. Mobile Marketing: With the increasing usage of smartphones and tablets, mobile marketing has become crucial. This involves reaching customers via mobile devices through websites, email, SMS, MMS, and social media. Digital marketing is constantly evolving as new technologies emerge and consumer behaviors change. Success in digital marketing requires a deep understanding of your target audience, creativity, and staying updated with the latest trends and tools in the industry. By sending a message, you agree to our Terms. Read our Privacy Policy. Don't share sensitive info. Chats may be reviewed and used to train our models. Learn about your choices.
ashishsinha419419@gmail.com's curator insight, Today, 4:04 AM

Social bookmarking in digital marketing refers to the practice of saving and organizing website links or pages on a public platform or within a private network. Users can bookmark web pages they find valuable or interesting, and these bookmarks are typically tagged with keywords for easy categorization and retrieval.

In the context of digital marketing, social bookmarking can be a valuable tool for several reasons:

  1. Increased Visibility: By bookmarking content on popular social bookmarking sites like Reddit, Digg, or StumbleUpon (now Mix), marketers can potentially reach a wider audience. If their content gets upvoted or shared within these platforms, it can gain significant visibility.

  2. Traffic Generation: Bookmarking valuable content can drive traffic back to a website. When users find interesting bookmarks, they're more likely to click through to the linked website, increasing traffic and potentially conversions.

  3. SEO Benefits: Social bookmarking can also have SEO benefits. When a website link is bookmarked and shared across multiple platforms, it can generate backlinks, which are valuable for improving search engine rankings. However, it's essential to ensure that the bookmarked content is relevant and of high quality to avoid being penalized by search engines for spammy tactics.

  4. Market Research: Marketers can use social bookmarking sites to monitor trends and topics that are popular within their industry. By observing which content gets bookmarked and shared the most, they can gain insights into what their target audience finds interesting or valuable.

  5. Networking and Collaboration: Social bookmarking platforms often foster communities around shared interests. Marketers can connect with influencers, potential partners, or customers within these communities, leading to collaboration opportunities or valuable insights into their target audience's preferences.

However, it's important to note that the effectiveness of social bookmarking in digital marketing has evolved over time. Some platforms that were once popular for bookmarking, like Delicious, have declined in relevance, while others, like Pinterest or Flipboard, have gained traction. Additionally, the focus has shifted more towards creating high-quality, shareable content rather than solely relying on bookmarking for visibility. As with any digital marketing tactic, success requires a strategic approach and adaptation to changing trends and algorithms.

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Perplexity AI Is the Best AI-Powered Google Search Tool You're Not Using

Perplexity AI Is the Best AI-Powered Google Search Tool You're Not Using | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
Done with Google? Want to try something new and AI-powered? Perplexity could be just what you're looking for.
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3 Solutions to Students Using AI to Cheat by Carl Hooker

3 Solutions to Students Using AI to Cheat by Carl Hooker | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
BY MRHOOKER
John Evans's curator insight, May 2, 6:11 AM

It's not so much the use of AI, but the underlying behaviour that motivates cheating that needs to be addressed.

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Shaping the Future of Learning: The Role of AI in Education 4.0 - April 2024 report from the World Economic Forum

Shaping the Future of Learning: The Role of AI in Education 4.0 - April 2024 report from the World Economic Forum | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it

World Economic Report - April 2024 - Shaping the future of learning - the role of AI in Education 4.0

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Digital Well-Being Lessons for Grades K–12 - research based lessons to support digital well-being via Common Sense media

Digital Well-Being Lessons for Grades K–12 - research based lessons to support digital well-being via Common Sense media | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
Research-based lessons to support the digital well-being of middle school students.
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The 3 biggest misconceptions about AI (includes the myth that cheating will increase)

The 3 biggest misconceptions about AI (includes the myth that cheating will increase) | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
A trio of experts share the most common misunderstandings they’ve heard with it comes to AI and students—and reveal the truth behind them.
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Stanford University - New AI Index Report 2024 – Artificial Intelligence Index

Stanford University - New AI Index Report 2024 – Artificial Intelligence Index | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
The demographics of AI developers often differ from those of users. For instance, a considerable number of prominent AI companies and the datasets utilized for model training originate from Western nations, thereby reflecting Western perspectives.
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AI Summit — free online education AI summit April 27, 2024 from AI for Education - register here 

AI Summit — free online education AI summit April 27, 2024 from AI for Education - register here  | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
This one-day virtual event offers educators and school leaders a unique opportunity to progress from the practical to the possible. Kick off the day by building your AI skills and learning from leading experts before moving on to an afternoon of hands-on experimentation with the latest AI tools. You
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Adobe Express for Education - now with new AI tools for student use

Adobe Express for Education is everything students and teachers need to create graphics, photos, and videos. Free for K12 schools and districts.
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Guidance and Policy on AI in Education - including free webinar on May 15, 2024

Guidance and Policy on AI in Education - including free webinar on May 15, 2024 | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
Explore resources for guidance and policy on AI in education
FRANCISCO JAVIER LÓPEZ JIMÉNEZ's curator insight, April 22, 12:22 AM
  • ¿Cuál es el tema que desarrolla?
    Recursos de políticas y orientación 
  • ¿A quién va dirigido?
    Profesores
  • ¿Qué aspectos del tema son los más destacados de ese sitio?
    Que ofrece ayudas a manera de explicación con información.
  • ¿Por qué consideras que es de interés para la formación profesional en tu carrera?
    Porque me ayuda paso a paso a la creación de actividades programadas por la IA.
  • ¿Qué acercamiento has tenido con los temas manejados en el sitio seleccionado? En cuestión de las políticas muy poco.
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Digital literacy and the use of AI in education: supports for British Columbia schools - Thanks Adam Gary @ALP for sharing - nice to see BC Ministry out with this resource

A suite of materials for school districts, schools, teachers, parents and caregivers, and students to support the integration of AI tools in BC classrooms
FRANCISCO JAVIER LÓPEZ JIMÉNEZ's curator insight, April 21, 11:40 PM
  • ¿Cuál es el tema que desarrolla?
    La alfabetización escolar y el uso de la IA en la educación.
  • ¿A quién va dirigido?
    Al lector,  a las personas en general que tengas dudas sobre la Inteligencia Artificial y tecnológica.
  • ¿Qué aspectos del tema son los más destacados de ese sitio?
    Cuándo nos señala que podemos utilizarla para la creación de actividades y de herramientas para la vida en general.
  • ¿Por qué consideras que es de interés para la formación profesional en tu carrera?
    Porque la IA puede diseñar actividades para el Aula y de forma creativa.
  • ¿Qué acercamiento has tenido con los temas manejados en el sitio seleccionado? Algunos, como la implementación de creación de actividades con la Inteligencia Artificial.
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Free Resources to Explore and Use ChatGPT and AI - includes lessons and tools from Common Sense Education

Get an educator-focused approach to information, concerns, and uses for artificial intelligence.
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10 powerful ways to use custom chatbots in the classroom and tutorials for School AI from Matt Miller @DitchThatTextbook

10 powerful ways to use custom chatbots in the classroom and tutorials for School AI from Matt Miller @DitchThatTextbook | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
This post is sponsored by SchoolAIAs teachers, we’re outnumbered.In a traditional classroom, there’s only one of us. But there are dozens of them. It
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AI Literacy: Free Classes from Google and Adobe That Certify Educators via Tech & Learning

AI Literacy: Free Classes from Google and Adobe That Certify Educators via Tech & Learning | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
Build your AI literacy with these free courses
ppallotulmo@gmail.com's curator insight, May 4, 1:42 PM

Una aplicación de aprendizaje de lectura impulsada por IA podría ofrecer una forma eficaz y personalizada de mejorar las habilidades de lectura de los usuarios, adaptándose a sus necesidades individuales y proporcionando retroalimentación instantánea y relevante.

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Ten AI-Powered Tools for Educators to Try Today - FETC free webinar for Educators - May 16 4pm EST

Ten AI-Powered Tools for Educators to Try Today - FETC free webinar for Educators - May 16 4pm EST | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
Date & Time: Thursday, May 16th at 4 pm ET The landscape of educational technology has transformed dramatically in the last year, exploding with the rise of AI tools for teachers. From streamlining student feedback to creating interactive content tools, AI-powered platforms have become essential for educators. As classrooms increasingly integrate digital tools, understanding these AI tools is crucial for teachers.
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Teaching and Learning with AI - Learning Revolution - free online conference June 27th 3 p.m. EST

Online Teaching and Learning
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The SAMR dozen: 12 AI strategies for educators by Becky Keene

The SAMR dozen: 12 AI strategies for educators by Becky Keene | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
This post is written by Becky Keene, an educator, author, and speaker. Becky has been advocating for modern pedagogies in public education around the
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Google AI Essentials - free course from Google and Coursera - self-paced to gain essential AI skills

Google AI Essentials - free course from Google and Coursera - self-paced to gain essential AI skills | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
Offered by Google. Google AI Essentials is a self-paced course designed to help people across roles and industries get essential AI skills ... Enroll for free.
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Teaching and Learning, Cheating, and Assessment in the Age of AI -  new perspective by Julianne Ross-Kleinmann and Wess Trabelsi

Teaching and Learning, Cheating, and Assessment in the Age of AI -  new perspective by Julianne Ross-Kleinmann and Wess Trabelsi | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
The evolving capabilities of artificial intelligence require new approaches to instruction. Here, two leaders from the innovative Ulster BOCES share their expertise on AI's potential role in the classrooms of today and tomorrow.
LongBchTherapy's comment, April 27, 6:09 AM
super
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Potential risks of content, features, and functions: The science of how social media affects youth - download the April 2024 report (American Psychological Association)

Potential risks of content, features, and functions: The science of how social media affects youth - download the April 2024 report (American Psychological Association) | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
Psychological science continues to reveal benefits from social media use, as well as risks and opportunities that certain content, features, and functions present to young social media users
cristofercaguana687@gmail.com's curator insight, April 26, 8:21 PM
El texto destaca la necesidad urgente de cambios en la forma en que se aborda el uso de las redes sociales por parte de los jóvenes. Se enfatiza que las soluciones deben basarse en una comprensión más profunda de la ciencia en tres aspectos principales. En primer lugar, se reconoce que los efectos de las redes sociales en los jóvenes son variados y dependen de múltiples factores, como las características individuales y el entorno en el que crecen. No se considera que el uso de las redes sociales sea inherentemente beneficioso o perjudicial, sino que su impacto varía según cómo se utilicen y quién las utilice. En segundo lugar, se resalta la importancia de considerar las habilidades y vulnerabilidades biológicas y psicológicas de los jóvenes al diseñar y regular las plataformas de redes sociales. Se enfatiza la necesidad de adaptar estas plataformas para mitigar los riesgos y proteger a los usuarios más jóvenes. En tercer lugar, se señala la realidad de que muchos niños menores de 13 años utilizan activamente las redes sociales, lo que indica que las políticas actuales de restricción de edad no son efectivas. Se argumenta que las políticas deben exigir a las empresas tecnológicas reducir los riesgos inherentes en sus plataformas. Además, se critican algunas propuestas de restricción, como la restricción de descargas y las restricciones de edad, argumentando que no abordan de manera efectiva las complejidades y desafíos del uso de las redes sociales por parte de los jóvenes. Se aboga por enfoques más integrales que consideren las diferencias individuales, la protección de la privacidad y la autonomía de los jóvenes, y la necesidad de reducir los riesgos intrínsecos en las plataformas sociales
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Curriculum Resources to teach "What is AI" for all grade levels via aiLiteracyDay (thanks to Matt Miller)

Curriculum and Lesson Plans to answer our anchor question: “What is AI?” for all grade levels. Our lesson plans are designed to cover essential questions about AI, safety, and ethics for grades K-12. We offer options for full-day activities as well as shorter 45-minute lessons.
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St. Bernard School is Buzzing with Excitement! Deep Learning in Action! 

St. Bernard School is Buzzing with Excitement! Deep Learning in Action!  | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
St. Bernard School is buzzing with excitement as students and staff embark on a Deep Learning journey to save the bees!
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New Brunswick - Action Plan for Education - April 2024 - outcome pg. 10 -  "Personalized student learning meeting their needs and interests in increased student achievement, including efficient use...

New Brunswick - Action Plan for Education - April 2024 - outcome pg. 10 -  "Personalized student learning meeting their needs and interests in increased student achievement, including efficient use... | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
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5 obstacles AI can help schools overcome - nice list from Kelsey Jern at Eschool News 

5 obstacles AI can help schools overcome - nice list from Kelsey Jern at Eschool News  | iGeneration - 21st Century Education (Pedagogy & Digital Innovation) | Scoop.it
There will be challenges integrating generative AI into schools, but AI can be a gateway to innovation, improvement, and inclusion.
FRANCISCO JAVIER LÓPEZ JIMÉNEZ's curator insight, April 21, 3:19 PM
  • ¿Cuál es el tema que desarrolla?
    Es sobre los obstáculos que la Inteligencia Artificial puede ayudar a solucionar a las escuelas
  • ¿A quién va dirigido?
    A las personas, en especial a los maestros que les da "miedo" utilizarla
  • ¿Qué aspectos del tema son los más destacados de ese sitio?
    Que te resalta los puntos importantes y los detalla.
  • ¿Por qué consideras que es de interés para la formación profesional en tu carrera?
    Porque para empezar, la Inteligencia Artificial es algo que va creciendo y mejorando, y tenemos que desarrollarla y compartirla con la educación.
  • ¿Qué acercamiento has tenido con los temas manejados en el sitio seleccionado? Por ejemplo en la creación de imágenes o preguntas respondidas por la IA sobre algún tema en particular.
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AI’s Impact on the Environment - free download from AI for education

AI’s Impact on the Environment
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