Ideas from and for MAKERS

From the article...

"Building communities that offer meaningful engagement at every stage of the customer lifecycle, in each moment of truth, not just marketing and branding, is how businesses will survive digital Darwinism."

[Change is harder than we think. Even when we recognize the impact of technology] ... "It’s almost as if we plug into a code of doing things a certain way because that’s just the way it is or the way it’s always been done."

"Digital transformation represents a mantra for earning relevance and establishing leadership in a digital economy."

"Everything begins with understanding the considerable differences between traditional customer strategies and those required to engage and nurture relationships with digital customers.

Those companies that “get it” and invest more in learning about their digital customers’ behaviors, preferences, and expectations will carry a significant competitive advantage over those that figure it out later (if at all)."

[Success here is not about embracing the newest technology. It is about embracing change to recognize our customer's developing behaviors]

An excellent and real article about sexism in technology fields. Many lessons in leadership can be seen here, but basically leaders should know that they create the business culture of their organization both by the acts/words they do or say AND by the acts/words they avoid. Sexism has no place in a true environment that values innovation (or any environment for that matter). And leaders who avoid addressing a problem by attributing it to "bro culture" are creating a fail culture by alienating important talent.

I am inspired by transitions seen in this article. It is not just top leadership that can change behavior. Anyone can do it by simply making their voice be heard.